How brands celebrated the World Cup final on Twitter
Ever since Oreo gave the world its first ever taste of real time marketing on a global scale, brands have fallen over themselves to have a well-produced graphic or comment ready for those big occasions. This year’s World Cup in Brazil was no different. Below you can see several Tweets sent very close to the final whistle congratulating Germany on their fourth World Cup win, followed by one or two of our favourites.
Congratulations #Germany on winning the #FIFA World Cup #WorldCupFinal #GERvsARG #Götze pic.twitter.com/ncZrmuibfg
— Emirates airline (@emirates) July 13, 2014
Cheers to #GER. We are proud to award every squad member an engraved Budweiser to toast their #WorldCup win.
https://t.co/N78aDh7tWe
— Budweiser FC (@BudweiserFC) July 13, 2014
Disciplined, dynamic, skillful. #GER captures its 4th star and raises the #WorldCup. They are where they want to be. pic.twitter.com/d9NpbpJyzz
— Visa (@Visa) July 13, 2014
The 4th Star For #GER. pic.twitter.com/CRy4DQ4mcV
— Mercedes-Benz (@MercedesBenz) July 13, 2014
#Audi #quattro. #GER #Weltmeister pic.twitter.com/MhTOvOhBaJ
— AUDI AG (@Audi_Online) July 14, 2014
The best extra weight we've ever carried! pic.twitter.com/qaknvITdGy
— Lufthansa (@lufthansa) July 13, 2014
Nike even used the occasion to repost this clever Vine from a few months ago featuring goalscorer Mario Goetze:
Unstoppable, even on the world's biggest stage. @MarioGoetze is #Magista. https://t.co/37APzwOQkh
— Nike Football (@nikefootball) July 14, 2014
There’s a lot of content out there from brands with less than a passing interest in football who are using big occasions to try and get a bit of social media profile. As you can see from the above though, particularly Lufthansa’s great graphic, sometimes the more understated approaches are best.
