The Online Rule (Page 21)

Latest

NCJ Media

Head to head - Is content creation creating competition between clubs and the press?

After recent events at Newcastle United [http://prattleblog.wordpress.com/2013/10/28/banning-journalists-what-does-it-achieve/] , Nottingham Forest [http://www.nottinghampost.com/Nottingham-Forest-formally-limit-media-access/story-19699666-detail/story.html] and Port Vale [http://www.stokesentinel.co.uk/Port-Vale-press-ban-Sentinel-continue-serve-fans/story-20000377-detail/story.html] you could be forgiven for thinking football clubs have lost the plot. For a

Mike Ashley

Banning journalists – what does it achieve?

This past weekend has brought news of football journalists finding themselves barred from doing their job. Why? For doing their job. On Sunday after Newcastle’s defeat to Sunderland journalists from three local newspapers were stopped from asking questions of manager Alan Pardew. The ban came about after coverage of

Paddy Power

Right Behind Gay Footballers gets fans talking

When Paddy Power’s marketing team attack any subject controversy is never too far away. The announcement that they’d teamed up with leading gay rights charity Stonewall for an anti-homophobia campaign was no different. According to Paddy Power’s websiteRight Behind Gay Footballers [http://blog.paddypower.com/2013/09/

Premier League

30 per cent of Premier League followers are fake

Is popularity the best measure of success? Maybe in some cases, but in the world of social media it’s fraught with problems. Following on from my last blog [http://prattleblog.wordpress.com/2013/08/21/how-to-measure-the-quality-of-a-clubs-social-media-output/] , I decided to look at the follower numbers of Premier League clubs in

measurement

How do you measure the quality of a club's social media output?

Last night I stumbled into a Twitter conversation involving Sean Walsh [https://twitter.com/walshybhoy], Steven Cole [https://twitter.com/schtevey], Daniel Maurin [https://twitter.com/D_Maurin]andTom Chaplin [https://twitter.com/MrTomChaplin], the genesis of which wasthis blog post [http://www.socialpundit.co.uk/blog/english-premier-league-clubs-on-social-media-growing-7-every-month/] by Social

Louis Saha

Louis Saha announces his retirement on Twitter

Is this another Twitter first? We’ve had signings, we’ve had new contracts and today we’ve seen a professional player announce his retirement after a series of tweets from the ex-Man United and Fulham striker Louis Saha. > Want to thks all managers,all staffs,all teammates,all

Arsenal

Top 5 close season Twitter campaigns

Missing the beautiful game? Sick of preseason? Don’t worry, the lads and lasses on Twitter have you covered. The football may have stopped, but community managers are still working hard to ensure that fans are as engaged as they possibly can be during the off-season. Here are five of

Newcastle United

Director of Football? Newcastle need a Director of Communications

So that’s that then. Joe Kinnear is Newcastle United’s new Director of Football and the word ‘crisis’ is yet again being chucked around to describe another episode of high farce that has unfolded on Tyneside. A fair assessment? I’d say so. Not only is it a crisis,

How could Newcastle United take advantage of #ColosParty?

On Wednesday night, while most UK football fans were watching and tweeting about Chelsea’s last gasp victory over Benfica in the Europa League final, a small corner of the country was tweeting relentlessly about a house party in Ponteland. When Sammy Ameobi posted pictures on his Instagram account [http:

Matty Blair

York City star discusses contract talks on Facebook

We’ve seen social media used by clubs to push through transfer deals [http://www.dailymail.co.uk/sport/football/article-2256151/Lincoln-City-push-loan-Newports-Jake-Thomson-Twitter.html] before, but York City winger Matty Blair may have just taken it to the next level – he’s used his Facebook page to discuss his current contract

See all