adidas is putting the designs of some teams’ third kits into the hands of fans with the launch of Creator Studio. The new platform will allow fans to propose ideas for the third shirts at Real Madrid, Bayern Munich,
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adidas launch Sport16 initiative with series of films
adidas have enlisted the help of several of their top female athletes to highlight the company’s leadership and passion for sports. Tennis players Caroline Wozniacki and Ana Ivanović, WNBA’s Candace Parker, and footballer Morgan Brian are
Adidas and Karim Benzema message fans using Twitter's group DM feature
It’s not been long since Twitter announced two new features to the service: the ability to record and edit video within the app, and the enabling of a new ‘group direct message’ function. It’s
adidas help Chelsea launch new strip
It’s pretty hard to be particularly innovative when designing home shirts for football clubs, especially when clubs such as Chelsea have the very basic requirement of ‘lots of blue’. Hence why you get the feeling most
adidas give fans balls-eye view of action
We’ve covered the launch of the first Twitter account for a football before, but now adidas have innovated again through their brazuca football – fitting it with HD cameras and giving it to some of the game’
adidas launch Twitter account for new World Cup football
adidas have started their social media campaign for the upcoming 2014 FIFA World Cup with the launch of the @brazuca handle, an account from their new ball created especially for the competition. The sports company have promised the account will