Borussia Dortmund
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
1. FC Koln
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused due to the outbreak of the coronavirus. Bayern Munich CEO Karl-Heinz
bundesliga
The summer is well and truly underway and, as is tradition, leagues across Europe have been releasing the fixtures for the upcoming season. While some treat this as a low-key, transactional affair, some leagues and clubs push the boat out a little and try to generate some excitement with the