personalisation
What's in a name? The power of personalisation in your marketing
Peoples' names have power. Use them wisely.
Between The Lines
Why aren't more teams making the most of email marketing?
I visited the websites of the top 92 English clubs and tried to sign up to their mailing lists so that you don't have to.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.