Between The Lines
Making the match day experience memorable
This week's newsletter looks at how clubs are keeping fans informed about what happens on match days, as well as how they focus on first time fans.
fan engagement
Thoughts from the Financial Times Business of Football Summit, day one
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
EFL Cup
QPR announce specially priced tickets to commemorate League Cup anniversary
Queens Park Rangers have announced the ticket prices for their upcoming EFL Cup tie against Sunderland will be uniquely priced to pay tribute to the club’s League Cup victory in 1967. To mark 50 years since the team triumphed at Wembley Stadium a maximum price of £6.70 per
Everton
Everton have used reddit to their advantage, gaining publicity from a Bosnian fan's email
Tapping into the vast user base on reddit has long been at the top of some marketers’ aims. The site is particularly resistant to marketing messages so isn’t a great fit for the standard methods of promotion. However Everton have shown the importance of having someone on your team
fan engagement
Arsenal to let fans commentate on game via Twitter
Arsenal’s Premier League match against Swansea this evening will be part-commentated on by fans via a Twitter hashtag. In a post on the club’s website [http://www.arsenal.com/afcfanstakeover]they state: > The@Arsenal [https://twitter.com/Arsenal]account will retweet fans throughout the 90 minutes so