Germany
Ever since Oreo gave the world its first ever taste of real time marketing on a global scale [http://www.wired.com/2013/02/oreo-twitter-super-bowl/], brands have fallen over themselves to have a well-produced graphic or comment ready for those big occasions. This year’s World Cup in Brazil was
brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m
Germany
1 in 3 British fans have said that they would think twice before watching the World Cup on their mobile because of poor quality video and fears over price. The research, which was conducted by by Openwave Mobility [http://owmobility.com/press-release/world-cup-2014-fans-deterred-from-watching-games-on-mobile-devices] , is sobering news for mobile providers and