PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the
PeerIndex
The social media Premier League table
Last week I wrote a very short post about whether it mattered if Premier League football clubs were any good at using Twitter and I decided that it doesn’t. The basis for this conclusion was that the loyalty