Southampton are no strangers when it comes to innovation. From being the first Premier League club on Snapchat, to introducing score updates via Twitter DM, the south coast side are regularly held up as a shining light in sports marketing.
user experience
Putting users first: It's time for football clubs to step up their game
Football clubs have come a long way in recent years when it comes to digital presence. The world’s biggest teams have become brands in their own right, with fans across the world. And thanks to the powers of social