West Bromwich Albion

Feb
25
Footballer Josh Sargent playing football for the USA

Crossing the pond: The commercial and digital impact of bringing US players to the UK

Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.
6 min read
Oct
05
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter

Back of the net: The many different ways Premier League clubs celebrate goals on Twitter

Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know
8 min read
Mar
21

How the Premier League got started on Twitter

To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever
2 min read
Oct
21
Should football teams be taking part in 'banter' on Twitter?

Should football teams be taking part in 'banter' on Twitter?

Despite the popularity of betting accounts such as @paddypower [http://twitter.com/paddypower], is there ever a time for professional
3 min read