Between The Lines
Instagram's new links feature is... good, actually
It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.
West Bromwich Albion
USA
Crossing the pond: The commercial and digital impact of bringing US players to the UK
Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.
Arsenal
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a fan, watching your team score is just as rewarding. Clubs
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20
AS Roma
Should football teams be taking part in 'banter' on Twitter?
Despite the popularity of betting accounts such as @paddypower [http://twitter.com/paddypower], is there ever a time for professional football clubs to ape the antics of the mischief-making betting giants and taking part in ‘banter’ via Twitter? It’s such a cringeworthy term, banter, and one which will forever