MLS club New York City FC gave fans the chance to put questions to new manager Patrick Vieira following the side’s opening game of the season against Chicago Fire.
Vieira’s side won the game 4-3, and then answered questions submitted using the #askNYCFC hashtag.
Interestingly he was also willing to address issues such as the team’s weakness defending counter attacks. This isn’t a style of questioning that we’ve seen before: usually managers don’t necessarily open themselves to issues about their style of play. And certainly not from fans.
It’s a bold start to the season’s media content, and a fantastic use of social media. It’ll be interesting to see whether this continues and how the attitude towards the manager changes if the team hit a bad run of form.