Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Football League
The Football League has announced details of an impending rebrand, which will come into action at the end of the current 2015/16 season. Once the final ball is kicked in May the league will be known as the English Football League, complete with a shiny new logo. Over 18,
Liverpool
Liverpool are celebrating hitting the 5 million follower milestone on Twitter this week by giving one lucky fan the chance to become the club’s new number five for a Premier League game. Although the club point out the winner can’t be listed on the team sheet (for obvious
As part of the build-up to this year’s FA Cup final, English football’s governing body sent two tickets into the stratosphere for fans to claim. At 6am this morning a balloon left Wembley Stadium headed for the stars, with the intention that it’d burst at a certain
MLS
There’s nothing new about sponsorship in football: when a club like Manchester United lists 28 different companies, including an official tyre partner of Manchester United for Europe (excluding Russia), India, the Middle East and Thailand [http://www.manutd.com/en/Club/Sponsors.aspx], it’s hard to really be
kit launch
There’s only so much you can say when your strip is a re-imagining of a striped design, so Southampton embraced the help of Dr Barry Gale to explain the psychology behind their new kit. The tongue-in-cheek documentary, featuring the fictional Gale (a play on Gareth Bale’s name, as
fan engagement
Arsenal’s Premier League match against Swansea this evening will be part-commentated on by fans via a Twitter hashtag. In a post on the club’s website [http://www.arsenal.com/afcfanstakeover]they state: > The@Arsenal [https://twitter.com/Arsenal]account will retweet fans throughout the 90 minutes so
Barclays Premier League
Twitter have released an interactive map of the world showing where fans of Premier League clubs are based. According to the network, the map was created by looking at the official Twitter accounts for each team and using their followers’ locations. It was built by data visualisation scientist Krist Wongsuphasawat
Findings unveiled by Kick It Out, football’s equality and inclusion organisation, have revealed that between August 2014 and March 2015 there are 551 football-related discriminatory posts on social media every day. There have been an estimated 134,400 discriminatory posts made this season, which averages 16,800 per month.
No strangers to a bit of online controversy, bookmakers Paddy Power today whipped up a storm on Twitter thanks to a tweet that’s ill-judged to say the very least. Appearing to reference the recent unrest in Ferguson, America, [http://en.wikipedia.org/wiki/Ferguson_unrest] the company’s @PPOffers
Everton
Season ticket renewal time. The time when marketing departments really earn their keep. The planning for the following season will probably be well underway before the current season’s has even begun, such is their importance. At Everton, the wheels for this year’s campaign are well and truly in
likes
Earlier this month Facebook announced that they were updating the way page likes were calculated [https://www.facebook.com/business/news/page-likes-update] by removing memorialised and voluntarily deactivated accounts from pages’ like counts. The announcement mentions that admins may see a “small dip” in the number of likes their pages
Football fans logging into Snapchat in the UK received a surprise yesterday as an ‘Our Story’ featuring a Premier League game appeared on the network for the first time. Fans at Anfield for Liverpool’s game against Manchester United were given the chance to upload photos and videos to the