Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
MLS
MLS club New York City FC gave fans the chance to put questions to new manager Patrick Vieira following the side’s opening game of the season against Chicago Fire. Vieira’s side won the game 4-3, and then answered questions submitted using the #askNYCFC hashtag. Interestingly he was also
Manchester City
In what we think is a footballing first – and certainly a Premier League first – Manchester City have established a WhatsApp group for fans to subscribe to. The channel will be offering “behind-the-scenes pictures, videos, quizzes and chat on all things City”. Initially it’ll be limited to the first 5,
Capital One Cup
This year’s Capital One Cup final was tweeted about more than 1 million times following the Football League’s approach to social media in the build up to the day. Fans were able to generate their own personalised #ShirtOfSupport ahead of the final, which contributed to the game attracting
adidas
adidas have enlisted the help of several of their top female athletes to highlight the company’s leadership and passion for sports. Tennis players Caroline Wozniacki and Ana Ivanović, WNBA’s Candace Parker, and footballer Morgan Brian are among those the brand is using in the new series of films.
Bayern Munich
This week saw the 88th Academy Awards held in America, and if there’s one thing that gets social media talking it’s a big event packed full of celebrities. Especially once it starts trending. What struck me, waking up Monday morning in the UK, was the sheer volume of
Premier League
As a thank you for helping them sell out 12 of their 14 away games so far this season, Sunderland are issuing free away shirts to all of their fans who travel to their game this weekend. Club staff inside the ground will issue each supporter with one of the
Bayern Munich
Snapchat’s take-up in Italy has continued this week, with reigning champions Juventus signing up and posting their first story. The club have joined in the build-up to their Champions League game against Bayern Munich. Their opponents have been on the network since the start of the current season, but
Arsenal
New data released by Twitter in the past week has seen Arsenal’s fans crowned as the most active on the network. And Danny Welbeck’s winning goal against title-rivals Leicester City on 14 February has become the most tweeted about moment of the current season so far. Welbeck’s
Everton Ladies
Everton Ladies had a special surprise for some of their fans this Valentine’s Day as they personally delivered their tickets for the new season. Team captain Michelle Hinnigan, along with players Simone Magill, Claudia Walker, and Jenna Dear, surprised some of the club’s younger fans by appearing at
Europa League
Something a little more light-hearted ahead of this week’s return of the Europa League: German scamps FC Augsburg have helpfully posted a range of scouse/German translations for their “friends out and about in Augsburg”. The image, posted on Wednesday morning ahead of Thursday’s game, offers advice on
LA 2024
Los Angeles has launched its bid to host the first Olympic Games on American soil since 1996, revealing a new logo and slogan for their LA 2024 campaign. More than 100 Olympians and Paralympians helped unveil the LA 2024 logo on the top floor of the USC Downtown skyscraper, with
Champions League
It’s easy to see how the teams are doing on the pitch, but how did this year’s Champions League teams do online during the group stage? That’s the question that marketing and communication specialist Luca Dalla Costa has answered – along with his friend Bruno Perrin – after taking