Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Bayern Munich
Italian league leaders Juventus encouraged fans to #BeHeroes and submit photos and videos ahead of last night’s Champions League tie against Bayern Munich. The club invited supporters to send battle cries and words of support [http://www.juventus.com/en/news/news/2016/time-to-beheroes-.php] via private messages on
MLS
Move over Facebook and Twitter: there’s a new social network in town. Snapchat is an app on which users can send Snaps to each other, which consist of photos, videos, or text. These can either be sent direct to someone you know, or posted as a story which is
Champions League
French league leaders Paris Saint-Germain have launched a live treasure hunt in London ahead of the club’s Champions League tie with Chelsea. Using the hashtag #TreasureHuntInLondon, they’re broadcasting a video on Periscope with their location and inviting fans to come find them. They’ve three David Luiz jerseys
MLS
MLS club New York City FC gave fans the chance to put questions to new manager Patrick Vieira following the side’s opening game of the season against Chicago Fire. Vieira’s side won the game 4-3, and then answered questions submitted using the #askNYCFC hashtag. Interestingly he was also
Manchester City
In what we think is a footballing first – and certainly a Premier League first – Manchester City have established a WhatsApp group for fans to subscribe to. The channel will be offering “behind-the-scenes pictures, videos, quizzes and chat on all things City”. Initially it’ll be limited to the first 5,
Capital One Cup
This year’s Capital One Cup final was tweeted about more than 1 million times following the Football League’s approach to social media in the build up to the day. Fans were able to generate their own personalised #ShirtOfSupport ahead of the final, which contributed to the game attracting
adidas
adidas have enlisted the help of several of their top female athletes to highlight the company’s leadership and passion for sports. Tennis players Caroline Wozniacki and Ana Ivanović, WNBA’s Candace Parker, and footballer Morgan Brian are among those the brand is using in the new series of films.
Bayern Munich
This week saw the 88th Academy Awards held in America, and if there’s one thing that gets social media talking it’s a big event packed full of celebrities. Especially once it starts trending. What struck me, waking up Monday morning in the UK, was the sheer volume of
Premier League
As a thank you for helping them sell out 12 of their 14 away games so far this season, Sunderland are issuing free away shirts to all of their fans who travel to their game this weekend. Club staff inside the ground will issue each supporter with one of the
Bayern Munich
Snapchat’s take-up in Italy has continued this week, with reigning champions Juventus signing up and posting their first story. The club have joined in the build-up to their Champions League game against Bayern Munich. Their opponents have been on the network since the start of the current season, but
Arsenal
New data released by Twitter in the past week has seen Arsenal’s fans crowned as the most active on the network. And Danny Welbeck’s winning goal against title-rivals Leicester City on 14 February has become the most tweeted about moment of the current season so far. Welbeck’s
Everton Ladies
Everton Ladies had a special surprise for some of their fans this Valentine’s Day as they personally delivered their tickets for the new season. Team captain Michelle Hinnigan, along with players Simone Magill, Claudia Walker, and Jenna Dear, surprised some of the club’s younger fans by appearing at