Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Barcelona
Instagram launch IGTV, and football teams are already on board
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as Juventus, Barcelona, Manchester City, Liverpool, Chelsea, Manchester United, and Derby County have
Bayern Munich
Juventus encourage fans to #BeHeroes using Messenger
Italian league leaders Juventus encouraged fans to #BeHeroes and submit photos and videos ahead of last night’s Champions League tie against Bayern Munich. The club invited supporters to send battle cries and words of support [http://www.juventus.com/en/news/news/2016/time-to-beheroes-.php] via private messages on
Bayern Munich
Juventus become third Italian club to join Snapchat
Snapchat’s take-up in Italy has continued this week, with reigning champions Juventus signing up and posting their first story. The club have joined in the build-up to their Champions League game against Bayern Munich. Their opponents have been on the network since the start of the current season, but