Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Between The Lines
The best ways to show off your players' personalities
Personalities are infectious. Here's how clubs across England are using their access to show players in a different light.
Arsenal
How are Premier League clubs announcing line-ups on Twitter in the 19/20 season?
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20
Manchester United
NUFC deserve praise for handling of Cisse vs Evans
On Wednesday night Newcastle United’s Papiss Cisse and Manchester United’s Jonny Evans took themselves down to the lowest level by spitting at each other. Only one of the two, however, has made steps to rectify their standing in the public eye since. Step forward Cisse, and credit is
Mike Ashley Out Campaign
Should clubs block fans?
As long as there has been football there have been fans using colourful language to vent their feelings about the game. The rise and rise of social has meant that those outbursts are no longer confined to the terrace or the pub, but have made their way online and onto
Newcastle United
NUFC aiming to get personal on Twitter
It’s safe to say that, so far, Newcastle United’s Twitter presence has been pretty poor. Since its inception, the account has been used to peddle club merchandise and post some ill-timed Tweets [http://bleacherreport.com/articles/1943233-newcastle-uniteds-twitter-survey-on-deadline-day-gets-taken-over-by-angry-fans] that have been greeted with anger by a lot of fans.
Manchester United
Disastrous Twitter Q&As show clubs still aren't listening
The Twitter Q&A has long been the go-to weapon of choice for many football club community managers. The lack of cost and comparative ease at which one can be arranged meant that it was one of the first ways teams began to try and engage with fans. Have
Newcastle United
Newcastle United want press to pay for access
National newspapers received a nasty shock this week when they were notified of Newcastle United’s intention to begin charging journalists for access to the team’s playing staff. According to this morning’s edition of the Journal [http://www.chroniclelive.co.uk/sport/football/football-news/newcastle-united-reveal-plan-make-6394831] the club are
NCJ Media
Head to head - Is content creation creating competition between clubs and the press?
After recent events at Newcastle United [http://prattleblog.wordpress.com/2013/10/28/banning-journalists-what-does-it-achieve/] , Nottingham Forest [http://www.nottinghampost.com/Nottingham-Forest-formally-limit-media-access/story-19699666-detail/story.html] and Port Vale [http://www.stokesentinel.co.uk/Port-Vale-press-ban-Sentinel-continue-serve-fans/story-20000377-detail/story.html] you could be forgiven for thinking football clubs have lost the plot. For a
Mike Ashley
Banning journalists – what does it achieve?
This past weekend has brought news of football journalists finding themselves barred from doing their job. Why? For doing their job. On Sunday after Newcastle’s defeat to Sunderland journalists from three local newspapers were stopped from asking questions of manager Alan Pardew. The ban came about after coverage of
Newcastle United
Director of Football? Newcastle need a Director of Communications
So that’s that then. Joe Kinnear is Newcastle United’s new Director of Football and the word ‘crisis’ is yet again being chucked around to describe another episode of high farce that has unfolded on Tyneside. A fair assessment? I’d say so. Not only is it a crisis,