Between The Lines
August 2025: How the month unfolded on Instagram
The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?
Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Premier League
Twitter follower purge hits Premier League clubs
Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs have lost over 1 million followers between them. In a blog post, Twitter said the decision had been made “as part of our ongoing and global effort to build trust
BT Sport
BT Sport Score to be streamed free on Twitter
BT and Twitter have today announced a deal that will see BT Sport Score streamed free to UK-based users of the social network. The move is aimed towards offering potential subscribers a taste of BT Sport’s football output. Each week coverage will start at 2.30pm and be streamed
Manchester City
West Ham create @WestHamHelp support account on Twitter
West Ham United have introduced a supporter services account on Twitter [http://www.whufc.com/news/articles/2017/january/10-january/hammers-launch-westhamhelp] to directly respond to fans’ enquiries. The new Twitter account, located at @WestHamHelp [https://twitter.com/westhamhelp], will provide a new point of contact for fans who want help
Arsenal
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a fan, watching your team score is just as rewarding. Clubs
Burnley
Burnley's Andre Gray charged with misconduct over Twitter comments
Burnley winger Andre Gray has been charged with misconduct by the Football Association for comments he made on Twitter at the start of 2012. The tweets originally surfaced late last week and featured a number of comments that were alleged to be “abusive and/or insulting and/or improper and/
Manchester City
Manchester City to host to the world's first football hackathon
Manchester City are breaking yet more new ground by becoming the world’s first football club to organise and host a hackathon. #HackMCFC will take place over the weekend of 29-31 July at the club’s Etihad Campus, with teams competing for a £10,000 cash prize and “money can’
bundesliga
4 ways to announce your football team's fixtures
The summer is well and truly underway and, as is tradition, leagues across Europe have been releasing the fixtures for the upcoming season. While some treat this as a low-key, transactional affair, some leagues and clubs push the boat out a little and try to generate some excitement with the
Premier League
Here are the marketing clauses included in the Standard Premier League Playing Contract
While the Football Leaks website is making headlines around the world for revealing the salaries and bonuses some of the world’s biggest players are earning, we’re not too concerned by that. Instead, it was the terms and conditions relating to “community public relations and marketing” in the Standard
MLS
Snapchat in sport: What is it? Who's on it? And what do clubs need to consider?
Move over Facebook and Twitter: there’s a new social network in town. Snapchat is an app on which users can send Snaps to each other, which consist of photos, videos, or text. These can either be sent direct to someone you know, or posted as a story which is
Manchester City
Man City launch WhatsApp group
In what we think is a footballing first – and certainly a Premier League first – Manchester City have established a WhatsApp group for fans to subscribe to. The channel will be offering “behind-the-scenes pictures, videos, quizzes and chat on all things City”. Initially it’ll be limited to the first 5,