Between The Lines
Haircuts between games: Welcome to the marketing world of the Baller League
Plus: Marketing news and updates from social media
Premier League
Here are the marketing clauses included in the Standard Premier League Playing Contract
While the Football Leaks website is making headlines around the world for revealing the salaries and bonuses some of the world’s biggest players are earning, we’re not too concerned by that. Instead, it was the terms and conditions relating to “community public relations and marketing” in the Standard
MLS
NYCFC announces Kellogg's as official breakfast partner
There’s nothing new about sponsorship in football: when a club like Manchester United lists 28 different companies, including an official tyre partner of Manchester United for Europe (excluding Russia), India, the Middle East and Thailand [http://www.manutd.com/en/Club/Sponsors.aspx], it’s hard to really be
Manchester United
Man Utd host Google+ Hangout
Manchester United made three first team players available for a live Google+ Hangout earlier this week. On Monday, and following the club’s 3-0 victory over Tottenham Hotspur over the weekend, Wayne Rooney, Ander Herrera, and Michael Carrick answered fans’ questions live from Old Trafford. The broadcast was screened to
Liverpool
Dunkin' Donuts cause uproar with modified Liverpool badge
One of Liverpool’s sponsors has apologised to fans after manipulating the club’s badge in an ill-judged attempt to launch a Twitter campaign. Dunkin’ Donuts tweeted a modified emblem which replaced the Hillsbrough eternal flames with cups of iced coffee, and changed “You’ll Never Walk Alone” to “America
Oldham Athletic
Sponsors stand in the way of Ched Evans' Oldham move
“Enormous pressure from sponsors” has been cited as one of the reasons behind Oldham Athletic cancelling their deal to sign striker convicted rapist Ched Evans. There have also been threats to the club’s “staff and their families”. Verlin Rainwater Solution – which sponsors a stand at Oldham’s Boundary Park
Crystal Palace
Palace sell rights to news story as part of sponsorship deal
Appointing a new manager is a pretty big deal for football clubs, and as such gets a lot of attention from the press. That’s why clubs have whole strategies around announcing such news. There’s the photos to plan and the press releases to write, and that’s without
Nicolas Anelka
Zoopla score PR open goal over handling of Anelka gesture
Top marks to the PR team at Zoopla, sponsors of Premier League side West Bromwich Albion, who have (probably) managed to earn a record number of column inches for a story about not renewing a shirt sponsorship. The issue is with the club’s striker Nicolas Anelka, who made the