Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
West Ham
Earlier this week we caught glimpse of the news that West Ham United had redesigned their website [https://twitter.com/OnlineRule/status/573205521022517248]. While we weren’t exactly regulars on the club’s old site, it’s great to see clubs invest in what is the main experience of most
Manchester United
On Wednesday night Newcastle United’s Papiss Cisse and Manchester United’s Jonny Evans took themselves down to the lowest level by spitting at each other. Only one of the two, however, has made steps to rectify their standing in the public eye since. Step forward Cisse, and credit is
England
Home nations footballers will be taking part in a Google+ Hangout to mark International Women’s Day on 8 March at midday. Appearing live from the Cyprus Cup, where their respective countries are taking part in the tournament, will be England’s Eni Aluki and Lianne Sanderson. They’ll be
LTA
The Lawn Tennis Association have tweeted pictures of Andy Murray and Jamie Ward wearing specially created tweet t-shirts during their warm-up for Davis Cup matches. At the end of the February the LTA’s Twitter account (@BritishTennis [https://twitter.com/britishtennis]) appealed for messages of support from followers, which it
Liverpool
One of Liverpool’s sponsors has apologised to fans after manipulating the club’s badge in an ill-judged attempt to launch a Twitter campaign. Dunkin’ Donuts tweeted a modified emblem which replaced the Hillsbrough eternal flames with cups of iced coffee, and changed “You’ll Never Walk Alone” to “America
Charlton Athletic
Charlton Athletic have admitted that a video released online a few days ago featuring a couple having sex on the team’s pitch was a PR stunt. The news surfaced a few days ago [http://www.theguardian.com/football/2015/feb/26/charlton-investigate-couple-sex-on-pitch-valley] and was reported as if an actual
MLS
Major League Soccer has handed over the reins to its official Tumblr page [http://mls.tumblr.com] for one week as part of the build-up to the new season. Philadelphia Union defender Ethan White – who already has his own regularly updated site [http://otm-ethanwhite.tumblr.com] on the network – is
Capital One Cup
Football fans have a unique opportunity to decide the colour of the Wembley arch this week as part of the build up to the weekend’s Capital One Cup Final between Chelsea and Tottenham Hotspur. The Football League is tracking the use of two designated hashtags on Twitter this week
AS Roma
AS Roma have taken their first steps to engage with fans in China with several new initiatives. A few days ago the club revealed their plans, which include a message in Chinese on the front of the club’s home shirts and the launch of an official Sina Weibo account
Man City
Manchester City are the first football club in the world to offer a wearable match day app, which was released for the Android Watch ahead of Saturday’s game against Hull City. The CityMatchday Wear app alerts Android Watch users every time there’s a significant event in the game,
adidas
It’s not been long since Twitter announced two new features to the service: the ability to record and edit video within the app, and the enabling of a new ‘group direct message’ function [https://blog.twitter.com/2015/now-on-twitter-group-direct-messages-and-mobile-video-capture] . It’s the latter that has been making headlines, and
Paddy Power
As PR stunts go, this one takes some beating: former Newcastle, Tottenham, Everton, and Aston Villa winger David Ginola is to stand against Sepp Blatter for the Fifa presidency. That’s if this is even a stunt at all, of course. The fact this is being backed by notorious mischief-makers