Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Chesterfield
Chesterfield FC’s directors have ordered a full review of the club’s marketing procedures following reports that a pre-season competition winner was “not legitimate”. The club launched announced a raffle for fans to enter that would see the winner travel with the first team squad on their tour of
augmented reality
The Pokemon Go frenzy continues apace on social media, with the Nebraska Huskers opening the doors to their stadium for fans to hunt the augmented reality monsters. Over 3,700 people passed through the gates of the American football side’s Memorial Stadium in the pursuit of Pokemon. The @Huskers
Euro 2016
UEFA have revealed that EURO 2016 has been the organisation’s biggest European Championship ever both on and off the pitch. Over 300 million visits and 1.5 billion page impressions were registered on the website and mobile apps between 9 June and 11 July. This is almost four times
augmented reality
It really didn’t take long. Following on from the release of Nintendo’s augmented reality game Pokemon Go, teams across America were quick to jump on board and utilise it in their social media efforts. Seattle Sounders appeared to be first out of the gate with a subtly-edited team
Barcelona
On the surface, a campaign to show your support for one of the best players in the world sounds like a great idea. Maybe not so when said player was just this week convicted of tax fraud. Barcelona are trying to encourage fans to show their support for star striker
With kit launches being a pretty big deal in football, it should come as no surprise that clubs are taking to new platforms this year in the race to reach as many fans as possible. This time it’s Tottenham Hotspur, who jumped onto Facebook Live to launch their first
Manchester City
Manchester City are breaking yet more new ground by becoming the world’s first football club to organise and host a hackathon. #HackMCFC will take place over the weekend of 29-31 July at the club’s Etihad Campus, with teams competing for a £10,000 cash prize and “money can’
Everton
Tapping into the vast user base on reddit has long been at the top of some marketers’ aims. The site is particularly resistant to marketing messages so isn’t a great fit for the standard methods of promotion. However Everton have shown the importance of having someone on your team
Euro 2016
Virgin Media debuted their #bethefastest campaign tonight during ITV’s coverage of the Portugal vs Wales game in Euro 2016. The 100 second advert, narrated by British sprinter Michael Johnson, features brand ambassador Usain Bolt. The voiceover asks us to think about what can be achieved in 9.58 seconds
live
Twitter has quietly revealed how its upcoming partnership with the NFL to show games live alongside tweets may look. Using Wimbledon to demonstrate how tweets look alongside live video, the new feature was revealed in a number of tweets from staff at the company as well as the @Wimbledon [http:
bundesliga
The summer is well and truly underway and, as is tradition, leagues across Europe have been releasing the fixtures for the upcoming season. While some treat this as a low-key, transactional affair, some leagues and clubs push the boat out a little and try to generate some excitement with the
automation
Following on from experimenting with messaging apps by launching on WhatsApp, Manchester City have today announced that they have become the first team in England to offer a bot on Facebook Messenger. They promise that the bot will give supporters a “City perspective on the latest news and topics surrounding