Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Burnley
Burnley winger Andre Gray has been charged with misconduct by the Football Association for comments he made on Twitter at the start of 2012. The tweets originally surfaced late last week and featured a number of comments that were alleged to be “abusive and/or insulting and/or improper and/
Now that #Rio2016 has come to an end, the Games’ impact on social media can be analysed to see what kind of impact it had. Twitter have published a helpful data recap which breaks down the top moments from the Olympic Games, as well as the top tweets themselves. The
adidas
adidas is putting the designs of some teams’ third kits into the hands of fans with the launch of Creator Studio. The new platform will allow fans to propose ideas for the third shirts at Real Madrid, Bayern Munich, Manchester United, Juventus, AC Milan, and Flamengo. They’ll be able
Bournemouth
Minnesota United have responded after a video of a mistake made during a recent game went viral. During a friendly against Premier League Bournemouth, the NASL side’s goalkeeper Sammy Ndjock gifted the opposition a goal by accidentally throwing the ball into his own net in the 23rd minute. https:
Chesterfield
Chesterfield FC’s directors have ordered a full review of the club’s marketing procedures following reports that a pre-season competition winner was “not legitimate”. The club launched announced a raffle for fans to enter that would see the winner travel with the first team squad on their tour of
augmented reality
The Pokemon Go frenzy continues apace on social media, with the Nebraska Huskers opening the doors to their stadium for fans to hunt the augmented reality monsters. Over 3,700 people passed through the gates of the American football side’s Memorial Stadium in the pursuit of Pokemon. The @Huskers
Euro 2016
UEFA have revealed that EURO 2016 has been the organisation’s biggest European Championship ever both on and off the pitch. Over 300 million visits and 1.5 billion page impressions were registered on the website and mobile apps between 9 June and 11 July. This is almost four times
augmented reality
It really didn’t take long. Following on from the release of Nintendo’s augmented reality game Pokemon Go, teams across America were quick to jump on board and utilise it in their social media efforts. Seattle Sounders appeared to be first out of the gate with a subtly-edited team
Barcelona
On the surface, a campaign to show your support for one of the best players in the world sounds like a great idea. Maybe not so when said player was just this week convicted of tax fraud. Barcelona are trying to encourage fans to show their support for star striker
With kit launches being a pretty big deal in football, it should come as no surprise that clubs are taking to new platforms this year in the race to reach as many fans as possible. This time it’s Tottenham Hotspur, who jumped onto Facebook Live to launch their first
Manchester City
Manchester City are breaking yet more new ground by becoming the world’s first football club to organise and host a hackathon. #HackMCFC will take place over the weekend of 29-31 July at the club’s Etihad Campus, with teams competing for a £10,000 cash prize and “money can’
Everton
Tapping into the vast user base on reddit has long been at the top of some marketers’ aims. The site is particularly resistant to marketing messages so isn’t a great fit for the standard methods of promotion. However Everton have shown the importance of having someone on your team