AS Roma
Roma become first football team to launch official Medium channel
Italian football team AS Roma have broken new ground by becoming the first football club to launch an official presence on Medium.
Scott Goodacre
Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Euro 2016
#KlickItOut aims to combat social media abuse in football
Kick It Out have launched a new campaign, called #KlickItOut, in an effort to raise awareness of football-related social media discrimination. The goal of the campaign is to encourage football fans to end social media abuse and promote equality and inclusion across all online channels. At present incidents of discrimination
La Liga
La Liga to fine clubs for showing empty seats on TV
Bosses of the Spanish La Liga are introducing fines for clubs who show empty seats on TV from next season. The regulations have been brought in as part of the league’s new TV arrangements. In May 2015 new laws were passed to stop Spanish clubs selling their own rights
Atletico Madrid
UEFA Champions League and Europa League finals to air for free on YouTube
BT Sport have confirmed that they will be broadcasting the upcoming Champions League and Europa League finals for free via their YouTube channel. It was widely reported in April that the move was being considered [http://www.thedrum.com/news/2016/04/21/bt-sport-considering-live-streaming-champions-league-final-youtube] , and today the company have confirmed
Olympic Flame
Olympic Flame begins Twitter journey to Rio 2016
The countdown to this year’s Olympic Games in Rio has begun, with the Olympic Flame taking to Twitter to announce the start of the relay. At 5.30am UK time the flame sent its first tweet in anticipation of the lighting ceremony in southern Greece. Within a few hours
Dortmund
Liverpool set new UK Twitter record
Hold on to your hats: the UK has a new Twitter record courtesy of Liverpool’s game against Dortmund in the Europa League last week. The club are reporting [http://www.liverpoolfc.com/news/announcements/216610-lfc-set-uk-twitter-record-during-dortmund-drama] that their last minute winner against the German side is officially the most-tweeted about
Premier League
Here are the marketing clauses included in the Standard Premier League Playing Contract
While the Football Leaks website is making headlines around the world for revealing the salaries and bonuses some of the world’s biggest players are earning, we’re not too concerned by that. Instead, it was the terms and conditions relating to “community public relations and marketing” in the Standard
Barclays Premier League
Southampton introduce score updates via Twitter DM
Fans of Premier League side Southampton now have another way to receive goal updates thanks to the club’s work with Twitter. Starting with the club’s game against Newcastle United on 9 April, users can opt to receive a direct message every time the club score a goal. They’
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20
Bayern Munich
Juventus encourage fans to #BeHeroes using Messenger
Italian league leaders Juventus encouraged fans to #BeHeroes and submit photos and videos ahead of last night’s Champions League tie against Bayern Munich. The club invited supporters to send battle cries and words of support [http://www.juventus.com/en/news/news/2016/time-to-beheroes-.php] via private messages on
MLS
Snapchat in sport: What is it? Who's on it? And what do clubs need to consider?
Move over Facebook and Twitter: there’s a new social network in town. Snapchat is an app on which users can send Snaps to each other, which consist of photos, videos, or text. These can either be sent direct to someone you know, or posted as a story which is
Champions League
Paris Saint-Germain embrace social ahead of Champions League match
French league leaders Paris Saint-Germain have launched a live treasure hunt in London ahead of the club’s Champions League tie with Chelsea. Using the hashtag #TreasureHuntInLondon, they’re broadcasting a video on Periscope with their location and inviting fans to come find them. They’ve three David Luiz jerseys