world cup
We’re looking forward to this summer’s World Cup, which promises to be the most social international tournament the game has ever seen, however we think the latest additions to FIFA’s online store may be a step too far. 48 different shirt designs have been launched, one for
Newcastle United
It’s safe to say that, so far, Newcastle United’s Twitter presence has been pretty poor. Since its inception, the account has been used to peddle club merchandise and post some ill-timed Tweets [http://bleacherreport.com/articles/1943233-newcastle-uniteds-twitter-survey-on-deadline-day-gets-taken-over-by-angry-fans] that have been greeted with anger by a lot of fans.
City Woman
Manchester City have marked International Women’s Day by launching a brand new section of their website. According to the site, City Woman will bring female fans of the Blues exclusive behind-the-scenes content, interviews, competitions and more. The club have also launched an accompanying Twitter account,@CityWoman_MCFC [http://twitter.
Chelsea
Chelsea manager Jose Mourinho was yesterday announced as Yahoo’s Global Football Ambassador for the rest of 2014. As you can probably imagine the deal, which will see The Special One work as an exclusive analyst during the 2014 World Cup, has a digital flavour to it. Mourinho will take
England
Not for the first time, and probably not for the last, but we’re once again casting envious eyes towards Southampton football club who have popped up with a brilliant example of how to use Vine at a professional football club.They’ve been social media pioneers for a while
Fulham
As Fulham FC [http://twitter.com/FulhamFC ] announced the appointment of former Bayern Munich coach Felix Magath the man himself was relaying the news to his fans in Germany. A mere ten minutes afterthe news broke on the club’s official website [http://www.fulhamfc.com/news/2014/february/14/
Manchester United
The Twitter Q&A has long been the go-to weapon of choice for many football club community managers. The lack of cost and comparative ease at which one can be arranged meant that it was one of the first ways teams began to try and engage with fans. Have
matchday
It takes a brave, brave club to hand over control of its Twitter feed to someone else, but that’s exactly what Southampton did on Saturday 8 February when they gave central defender Dejan Lovren control of the club’s official feed for their match against Stoke. We’ve covered
NFL
The NY/NJ Super Bowl Host Committee have unveiled the hub of their social media operations for this weekend’s game. The Social Media Communications Centre (SMCC) aims to ensure that all 400,000 visitors will be well catered for if and when they decide to go digital. The venue
SSMI13
When PR and Social Media AgencyUmpf [http://www.umpf.co.uk] announced details of their Sport Social Media Index [http://www.sport.socialmediaindex.co.uk/] we were excited. Eager to find out more we asked Account Executive Tom Scott [http://www.twitter.com/TomScott1]to fill us in… What is
Nicolas Anelka
Top marks to the PR team at Zoopla, sponsors of Premier League side West Bromwich Albion, who have (probably) managed to earn a record number of column inches for a story about not renewing a shirt sponsorship. The issue is with the club’s striker Nicolas Anelka, who made the
Arsenal
As well as having one of the best websites in the Premier League, Arsenal showed their approach to social media is just as revolutionary this morning during their latest Twitter takeover when fans can ask questions of random first team players. Taking part today were Kieron Gibbs, Alex Oxlade-Chamberlain, Lukasz