adidas
We’ve covered the launch of the first Twitter account for a football before [https://theonlinerule.com/news/877-adidas-launch-twitter-account-for-new-world-cup-football/] , but now adidas have innovated again through their brazuca football – fitting it with HD cameras and giving it to some of the game’s highest profile stars. Dubbed ‘brazucam’, iteven has
UK Sports Network
This April will see the UK Sports Network bring their Digital Sport events to the North of England for the very first time. Digital Sport Manchester is taking place on Thursday 17 April and will see one of the strongest line-ups yet descend on the city’s TechHub. Speakers involved
Leyton Orient
At season ticket renewal time clubs are often on a sickening charm offensive. It’s also the time when you tend to hear the most about their plans for the future, with players and managers coming out and outlining how excited they are about the future of the club. Pretty
Mike Ashley Out Campaign
As long as there has been football there have been fans using colourful language to vent their feelings about the game. The rise and rise of social has meant that those outbursts are no longer confined to the terrace or the pub, but have made their way online and onto
MLS
Usually when a player leaves a club that’s the end of their relationship – until the two sides meet, of course. But when Tottenham Hotspur favourite Jermaine Defoe left the club at the beginning of the year to join MLS side Toronto, they had a surprise in store for his
world cup
We’re looking forward to this summer’s World Cup, which promises to be the most social international tournament the game has ever seen, however we think the latest additions to FIFA’s online store may be a step too far. 48 different shirt designs have been launched, one for
Newcastle United
It’s safe to say that, so far, Newcastle United’s Twitter presence has been pretty poor. Since its inception, the account has been used to peddle club merchandise and post some ill-timed Tweets [http://bleacherreport.com/articles/1943233-newcastle-uniteds-twitter-survey-on-deadline-day-gets-taken-over-by-angry-fans] that have been greeted with anger by a lot of fans.
City Woman
Manchester City have marked International Women’s Day by launching a brand new section of their website. According to the site, City Woman will bring female fans of the Blues exclusive behind-the-scenes content, interviews, competitions and more. The club have also launched an accompanying Twitter account,@CityWoman_MCFC [http://twitter.
Chelsea
Chelsea manager Jose Mourinho was yesterday announced as Yahoo’s Global Football Ambassador for the rest of 2014. As you can probably imagine the deal, which will see The Special One work as an exclusive analyst during the 2014 World Cup, has a digital flavour to it. Mourinho will take
England
Not for the first time, and probably not for the last, but we’re once again casting envious eyes towards Southampton football club who have popped up with a brilliant example of how to use Vine at a professional football club.They’ve been social media pioneers for a while
Fulham
As Fulham FC [http://twitter.com/FulhamFC ] announced the appointment of former Bayern Munich coach Felix Magath the man himself was relaying the news to his fans in Germany. A mere ten minutes afterthe news broke on the club’s official website [http://www.fulhamfc.com/news/2014/february/14/
Manchester United
The Twitter Q&A has long been the go-to weapon of choice for many football club community managers. The lack of cost and comparative ease at which one can be arranged meant that it was one of the first ways teams began to try and engage with fans. Have