augmented reality
It really didn’t take long. Following on from the release of Nintendo’s augmented reality game Pokemon Go, teams across America were quick to jump on board and utilise it in their social media efforts. Seattle Sounders appeared to be first out of the gate with a subtly-edited team
Barcelona
On the surface, a campaign to show your support for one of the best players in the world sounds like a great idea. Maybe not so when said player was just this week convicted of tax fraud. Barcelona are trying to encourage fans to show their support for star striker
With kit launches being a pretty big deal in football, it should come as no surprise that clubs are taking to new platforms this year in the race to reach as many fans as possible. This time it’s Tottenham Hotspur, who jumped onto Facebook Live to launch their first
Manchester City
Manchester City are breaking yet more new ground by becoming the world’s first football club to organise and host a hackathon. #HackMCFC will take place over the weekend of 29-31 July at the club’s Etihad Campus, with teams competing for a £10,000 cash prize and “money can’
Everton
Tapping into the vast user base on reddit has long been at the top of some marketers’ aims. The site is particularly resistant to marketing messages so isn’t a great fit for the standard methods of promotion. However Everton have shown the importance of having someone on your team
Euro 2016
Virgin Media debuted their #bethefastest campaign tonight during ITV’s coverage of the Portugal vs Wales game in Euro 2016. The 100 second advert, narrated by British sprinter Michael Johnson, features brand ambassador Usain Bolt. The voiceover asks us to think about what can be achieved in 9.58 seconds
live
Twitter has quietly revealed how its upcoming partnership with the NFL to show games live alongside tweets may look. Using Wimbledon to demonstrate how tweets look alongside live video, the new feature was revealed in a number of tweets from staff at the company as well as the @Wimbledon [http:
bundesliga
The summer is well and truly underway and, as is tradition, leagues across Europe have been releasing the fixtures for the upcoming season. While some treat this as a low-key, transactional affair, some leagues and clubs push the boat out a little and try to generate some excitement with the
automation
Following on from experimenting with messaging apps by launching on WhatsApp, Manchester City have today announced that they have become the first team in England to offer a bot on Facebook Messenger. They promise that the bot will give supporters a “City perspective on the latest news and topics surrounding
AS Roma
Italian football team AS Roma have broken new ground by becoming the first football club to launch an official presence on Medium.
Euro 2016
Kick It Out have launched a new campaign, called #KlickItOut, in an effort to raise awareness of football-related social media discrimination. The goal of the campaign is to encourage football fans to end social media abuse and promote equality and inclusion across all online channels. At present incidents of discrimination
La Liga
Bosses of the Spanish La Liga are introducing fines for clubs who show empty seats on TV from next season. The regulations have been brought in as part of the league’s new TV arrangements. In May 2015 new laws were passed to stop Spanish clubs selling their own rights