Let's make 2023 the year of paid marketing
Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the direction of this incredibly dynamic environment. What sets
Exeter
"Think like a fan": Scott Palfrey's three tips for fan engagement
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you can be on and off the pitch. Exeter City being
Real Madrid's approach to digital pays dividends with new follower figures
Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter [http://www.realmadrid.com/en/news/2017/08/real-madrid-become-the-first-club-to-eclipse-100-million-followers-on-facebook-50-million-on-instagram-and-25-million-on-twitter] . If you include the
Euro 2016
EURO 2016 "biggest UEFA European Championship ever" on digital
UEFA have revealed that EURO 2016 has been the organisation’s biggest European Championship ever both on and off the pitch. Over 300 million visits and 1.5 billion page impressions were registered on the website and mobile apps between 9 June and 11 July. This is almost four times
Tottenham Hotspur use Facebook Live as part of their new kit launch
With kit launches being a pretty big deal in football, it should come as no surprise that clubs are taking to new platforms this year in the race to reach as many fans as possible. This time it’s Tottenham Hotspur, who jumped onto Facebook Live to launch their first