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Jan
11
Let's make 2023 the year of paid marketing

Let's make 2023 the year of paid marketing

Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
4 min read
Nov
07
Marketing the world's first football club

Marketing the world's first football club

Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
7 min read
Jun
08
How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus
6 min read
Dec
05
"Think like a fan": Scott Palfrey's three tips for fan engagement

"Think like a fan": Scott Palfrey's three tips for fan engagement

At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see
3 min read
Aug
17
Real Madrid's approach to digital pays dividends with new follower figures

Real Madrid's approach to digital pays dividends with new follower figures

Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve
2 min read
Jul
14
EURO 2016 "biggest UEFA European Championship ever" on digital

EURO 2016 "biggest UEFA European Championship ever" on digital

UEFA have revealed that EURO 2016 has been the organisation’s biggest European Championship ever both on and off the
2 min read
Jul
08
Tottenham Hotspur use Facebook Live as part of their new kit launch

Tottenham Hotspur use Facebook Live as part of their new kit launch

With kit launches being a pretty big deal in football, it should come as no surprise that clubs are taking
1 min read