Between The Lines
The case for rebranding a football club
With the news that Newcastle United are to become the latest in a long line of teams updating their branding, here's why clubs choose to do it and how similar projects have gone in the past.
Broadcast channels: What are they? Are they a good idea for clubs to use? And how can you measure if they're working?
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
Arsenal
How are Premier League clubs announcing line-ups on Twitter in the 19/20 season?
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
Barcelona
Instagram launch IGTV, and football teams are already on board
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as Juventus, Barcelona, Manchester City, Liverpool, Chelsea, Manchester United, and Derby County have
Arsenal
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a fan, watching your team score is just as rewarding. Clubs
Atletico Madrid
UEFA Champions League and Europa League finals to air for free on YouTube
BT Sport have confirmed that they will be broadcasting the upcoming Champions League and Europa League finals for free via their YouTube channel. It was widely reported in April that the move was being considered [http://www.thedrum.com/news/2016/04/21/bt-sport-considering-live-streaming-champions-league-final-youtube] , and today the company have confirmed
Dortmund
Liverpool set new UK Twitter record
Hold on to your hats: the UK has a new Twitter record courtesy of Liverpool’s game against Dortmund in the Europa League last week. The club are reporting [http://www.liverpoolfc.com/news/announcements/216610-lfc-set-uk-twitter-record-during-dortmund-drama] that their last minute winner against the German side is officially the most-tweeted about
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20
Capital One Cup
Capital One Cup generates more than 1 million tweets
This year’s Capital One Cup final was tweeted about more than 1 million times following the Football League’s approach to social media in the build up to the day. Fans were able to generate their own personalised #ShirtOfSupport ahead of the final, which contributed to the game attracting
Europa League
FC Augsburg take to Twitter with scouse/German translations
Something a little more light-hearted ahead of this week’s return of the Europa League: German scamps FC Augsburg have helpfully posted a range of scouse/German translations for their “friends out and about in Augsburg”. The image, posted on Wednesday morning ahead of Thursday’s game, offers advice on
Liverpool
Liverpool giving fans the chance to be their number 5
Liverpool are celebrating hitting the 5 million follower milestone on Twitter this week by giving one lucky fan the chance to become the club’s new number five for a Premier League game. Although the club point out the winner can’t be listed on the team sheet (for obvious
Liverpool
Dunkin' Donuts cause uproar with modified Liverpool badge
One of Liverpool’s sponsors has apologised to fans after manipulating the club’s badge in an ill-judged attempt to launch a Twitter campaign. Dunkin’ Donuts tweeted a modified emblem which replaced the Hillsbrough eternal flames with cups of iced coffee, and changed “You’ll Never Walk Alone” to “America