Between The Lines
Instagram's new links feature is... good, actually
It's only available in the Edits app for now, but it's a powerful way of linking to content your fans may have missed.
southampton
Arsenal
How are Premier League clubs announcing line-ups on Twitter in the 19/20 season?
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
southampton
"Mobile-first, personalisation, and digital broadcasting" - lessons from Southampton's new site
Southampton are no strangers when it comes to innovation. From being the first Premier League club on Snapchat, to introducing score updates via Twitter DM, the south coast side are regularly held up as a shining light in sports marketing. Naturally, it wasn’t going to be long before the
Arsenal
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a fan, watching your team score is just as rewarding. Clubs
Barclays Premier League
Southampton introduce score updates via Twitter DM
Fans of Premier League side Southampton now have another way to receive goal updates thanks to the club’s work with Twitter. Starting with the club’s game against Newcastle United on 9 April, users can opt to receive a direct message every time the club score a goal. They’
Arsenal
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was [https://discover.twitter.com/first-tweet]. On the day of Twitter’s 10th anniversary we thought it was about time to update our original post to reflect the 20
MLS
Snapchat in sport: What is it? Who's on it? And what do clubs need to consider?
Move over Facebook and Twitter: there’s a new social network in town. Snapchat is an app on which users can send Snaps to each other, which consist of photos, videos, or text. These can either be sent direct to someone you know, or posted as a story which is
kit launch
Southampton appoint colour psychologist to help launch new kit
There’s only so much you can say when your strip is a re-imagining of a striped design, so Southampton embraced the help of Dr Barry Gale to explain the psychology behind their new kit. The tongue-in-cheek documentary, featuring the fictional Gale (a play on Gareth Bale’s name, as
southampton
Saints help love-struck fan via Twitter
Keeping up with Southampton’s media team is becoming a full-time job in itself, and they set the bar high in the build up to their New Year’s Day match against Arsenal by getting #GoodLuckTim trending – but perhaps not for the reasons you’re expecting. Rather than willing on
Morgan Schneiderlin
Saints star pushing for transfer on Twitter?
Southampton and France midfielder Morgan Schneiderlin posted a cryptic tweet on Tuesday evening voicing his apparent unhappiness at current events. > 6 years of an amazing journey #saintsfc [https://twitter.com/hashtag/saintsfc?src=hash] DESTROYED in 1 hour !!! — Morgan Schneiderlin (@SchneiderlinMo4) July 29, 2014 [https://twitter.com/SchneiderlinMo4/status/
England
#RoyRang allows Saints fans to share Shaw's England joy
Not for the first time, and probably not for the last, but we’re once again casting envious eyes towards Southampton football club who have popped up with a brilliant example of how to use Vine at a professional football club.They’ve been social media pioneers for a while
matchday
#LovrenLive adds to Southampton matchday experience
It takes a brave, brave club to hand over control of its Twitter feed to someone else, but that’s exactly what Southampton did on Saturday 8 February when they gave central defender Dejan Lovren control of the club’s official feed for their match against Stoke. We’ve covered