New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve
southampton
"Mobile-first, personalisation, and digital broadcasting" - lessons from Southampton's new site
Southampton are no strangers when it comes to innovation. From being the first Premier League club on Snapchat, to introducing score updates via Twitter DM, the south coast side are regularly held up as a shining light in sports marketing.
Back of the net: The many different ways Premier League clubs celebrate goals on Twitter
Footballers often comment that there is no greater feeling in the game than scoring a goal. And we all know that the more goals your team scores the more successful they tend to be in the long run. For a
Southampton introduce score updates via Twitter DM
Fans of Premier League side Southampton now have another way to receive goal updates thanks to the club’s work with Twitter. Starting with the club’s game against Newcastle United on 9 April, users can opt to
How the Premier League got started on Twitter
To celebrate the eighth anniversary of its launch, Twitter created a tool that reveals what each account’s first ever tweet was. On the day of Twitter’s 10th anniversary we thought it was about time to update
Snapchat in sport: What is it? Who's on it? And what do clubs need to consider?
Move over Facebook and Twitter: there’s a new social network in town. Snapchat is an app on which users can send Snaps to each other, which consist of photos, videos, or text. These can either be sent direct