southampton
Keeping up with Southampton’s media team is becoming a full-time job in itself, and they set the bar high in the build up to their New Year’s Day match against Arsenal by getting #GoodLuckTim trending – but perhaps not for the reasons you’re expecting. Rather than willing on
AS Roma
Despite the popularity of betting accounts such as @paddypower [http://twitter.com/paddypower], is there ever a time for professional football clubs to ape the antics of the mischief-making betting giants and taking part in ‘banter’ via Twitter? It’s such a cringeworthy term, banter, and one which will forever
Crystal Palace
Appointing a new manager is a pretty big deal for football clubs, and as such gets a lot of attention from the press. That’s why clubs have whole strategies around announcing such news. There’s the photos to plan and the press releases to write, and that’s without
In a worldwide first, all four home nations managers have taken part in a live Google+ Hangout [https://plus.google.com/events/cgka0ppucp8jqtu3shudnvujhio] at the company’s headquarters. The free half-hour session, hosted by Sky Sports International presenter David Jones, saw Roy Hodgson, Gordon Strachan, Michael O’Neill, and Chris
Cardiff City
Considering the vast amount of money thrown at footballers desperate to perfect and protect their ‘brand’, it’s quite ironic that the League Managers Association is now the one in desperate need of some good PR. The latest incident to rear its ugly head has been the alleged conduct of
Holland
Angry PSV Eindhoven fans launched a protest against their own club at a recent home game, believing that recent changes at the Philips Stadion are ruining the atmosphere. The focus of the protests has been the introduction of WiFi at the ground to give fans better access to data on
Sky Sports
SkyBet took a slightly different approach to others when it came to answering questions put to deadline day maestro Jim White via their @SkyBet [http://twitter.com/skybet] Twitter account – giving the man himself six seconds to answer each question on Vine. Using the hashtag #AskJimWhite, the SkyBet account asked
Manchester United
In our increasingly connected world, Manchester United’s move to ban fans from bringing “ [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] large electronic devices including laptops and tablets” into Old Trafford [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] seems a very strange
Morgan Schneiderlin
Southampton and France midfielder Morgan Schneiderlin posted a cryptic tweet on Tuesday evening voicing his apparent unhappiness at current events. > 6 years of an amazing journey #saintsfc [https://twitter.com/hashtag/saintsfc?src=hash] DESTROYED in 1 hour !!! — Morgan Schneiderlin (@SchneiderlinMo4) July 29, 2014 [https://twitter.com/SchneiderlinMo4/status/
Blackburn Rovers
With the World Cup over and done with (sadface), attention has quickly turned to the domestic football season that gets underway next month. Transfers tend to dominate debate during the summer, but kit launches are a major event for all clubs, with merchandise sales hugely important to teams despite ever-increasing
Germany
Ever since Oreo gave the world its first ever taste of real time marketing on a global scale [http://www.wired.com/2013/02/oreo-twitter-super-bowl/], brands have fallen over themselves to have a well-produced graphic or comment ready for those big occasions. This year’s World Cup in Brazil was
brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m