brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m
While most of the world is glued to this summer’s engaging World Cup [https://theonlinerule.com/series/world-cup-2014], in London there’s another regular competition under way. It’s time, once again, for tennis to come to the fore and the annual Wimbledon Championships at the All England Club
Everton
Everton have became the first Premier League club to ban a supporter from attending matches after being alerted to a series of racially abusive and homophobic tweets. The supporter, who tweets using the handle @WhereAreYaEFC, had directed a torrent of abuse at fellow Blues fan Ric Wee. Wee hit the
ESPN
World Cup 2014 is smashing audience records across all platforms according to sports broadcaster ESPN. WatchESPN, which is the channel’s digital offering, averaged 209,000 viewers in a minute during the first 11 matches at the tournament. The platform also saw a 157 per cent increase in the number
With conversations around the world turning towards this summer’s activities in Brazil, Facebook, Twitter and Google have announced how they’ll be keeping fans up to date with all of the latest World Cup news. Facebook Facebook’s new Trending World Cup page. First, to Facebook. Their dedicated Trending
Germany
1 in 3 British fans have said that they would think twice before watching the World Cup on their mobile because of poor quality video and fears over price. The research, which was conducted by by Openwave Mobility [http://owmobility.com/press-release/world-cup-2014-fans-deterred-from-watching-games-on-mobile-devices] , is sobering news for mobile providers and
world cup
Football fans who couldn’t get tickets for the World Cup are being invited to enjoy the match experience at Fifa’s Global Stadium. The digital hub will provide supporters with minute-by-minute coverage of goings on in Brazil and allow billions of fans to connect with one another during the
NineteenEightyFour
Storyz, the sports media company, has acquired sports digital marketing agency NineteenEightyFour. Founded last year, NineteenEightyFour are perhaps best known for their innovative sport social media league table platform SportSocial. The tool provides comprehensive near-time social media statistics of nearly 500 sports teams across Facebook, Twitter, YouTube, GooglePlus and Instagram,
Argentina
With the 2014 World Cup less than a fortnight away, Twitter is edging closer to having a clean sweep of all 32 participating teams as part of its network. The latest converts are @Argentina [http://twitter.com/argentina], who signed up earlier today and became the 31st nation to join.
social media ban
Brazil 2014 promises to be the first truly digital World Cup, however with only two weeks to go before the tournament kicks off competing countries are still deciding whether or not to let their players loose on social media. Earlier this week it was announced that former England boss Fabio
Mediaset
Spanish television network Mediaset has struck a groundbreaking agreement with WhatsApp which will see the broadcaster share exclusive World Cup content via messaging service. The deal means that the broadcaster will be able to disseminate live information, video, audio and photos to users of the app [http://www.telecinco.es/
PeerIndex
PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the World Cup and who to pay attention to. [http://www.thedrum.