world cup
Football fans who couldn’t get tickets for the World Cup are being invited to enjoy the match experience at Fifa’s Global Stadium. The digital hub will provide supporters with minute-by-minute coverage of goings on in Brazil and allow billions of fans to connect with one another during the
NineteenEightyFour
Storyz, the sports media company, has acquired sports digital marketing agency NineteenEightyFour. Founded last year, NineteenEightyFour are perhaps best known for their innovative sport social media league table platform SportSocial. The tool provides comprehensive near-time social media statistics of nearly 500 sports teams across Facebook, Twitter, YouTube, GooglePlus and Instagram,
Argentina
With the 2014 World Cup less than a fortnight away, Twitter is edging closer to having a clean sweep of all 32 participating teams as part of its network. The latest converts are @Argentina [http://twitter.com/argentina], who signed up earlier today and became the 31st nation to join.
social media ban
Brazil 2014 promises to be the first truly digital World Cup, however with only two weeks to go before the tournament kicks off competing countries are still deciding whether or not to let their players loose on social media. Earlier this week it was announced that former England boss Fabio
Mediaset
Spanish television network Mediaset has struck a groundbreaking agreement with WhatsApp which will see the broadcaster share exclusive World Cup content via messaging service. The deal means that the broadcaster will be able to disseminate live information, video, audio and photos to users of the app [http://www.telecinco.es/
PeerIndex
PeerIndex have revealed details of a World Cup version of their audience insights tool PiQ. According to the founder Azeem Azhar the resource, called PiQ Rio, will “give marketers a real-time view of what people care about during the World Cup and who to pay attention to. [http://www.thedrum.
Sony
Sony have taken the move into social content curation ahead of this summer’s World Cup. Called One Stadium Live [http://football.sony.net/onestadiumlive/en/#/topics], the website takes content from Facebook, Twitter and Google+ and collects them under specific headlines. The project is the centrepiece of the brand’
Iran
Every nation at next month’s World Cup will be represented on Twitter after three Iranian footballers joined the platform even though it’s banned in the Islamic Republic. Hossein Mahini, Sardar Azmou and Mohammed Reza have now had their accounts verified by Twitter and it seems they have the
England
When England touch down in Rio later this summer they’ll carrying the latest Samsung Galaxy smartphone thanks to a new partnership with the South Koren tech giant. The deal, which makes Samsung the official consumer electronics and smartphone supplier to the team for the tournament [http://www.samsung.com/
statistics
Facebook has upped its game ahead of this year’s World Cup by sharing data in an attempt to get more marketers back to the network. With social media usage growing year on year, the upcoming tournament in Brazil is well on track to becoming the most social competition ever.
Supporters are set to embrace second screen viewing during the World Cup, with almost half saying that the ability to follow the tournament on their tablet or mobile would have a direct impact of their enjoyment of the event. According to a recent survey conducted by YuMe and Instant.ly
world cup
The BBC have revealed details of how they plan to ensure football supporters can enjoy every moment of this year’s World Cup, even if they’re away from the TV. The broadcaster’s online platform, bbc.co.uk/worldcup [http://www.bbc.co.uk/worldcup], will play a pivotal