The World Cup 2014 promises to be the most socially enabled competition yet, with social media use at a peak and most of the world’s biggest players actively updating their own Twitter accounts. It’s also an exciting time for clubs and broadcasters, who appear to finally be embracing
Birmingham City
As the football season draws to a close clubs begin to look towards next year and, most importantly of all, how to get bums on seats for the 2014-15 campaign. Matchday revenue may be dwarfed by television, but it’s still a massive money maker for many sides. However with
Manchester got a dose of Digital Sport last Thursday when UK Sports Network [http://www.digitalsport.co/] brought the event to the North West. The line-up was one of the strongest yet, with delegates being treated to presentations and discussions involving the likes of BBC Sport, Manchester City, Everton, deltatre,
Man Utd
In another watershed moment for Twitter, Manchester United used the platform to break the news of David Moyes’ sacking earlier today. It’s quite a bold move for a club that only actually launched its profile at the beginning of this season once previous incumbent Sir Alex Ferguson – who was
Mastercard
We love a good PR stunt here at The Online Rule, and is doesn’t get much better in rugby than a stunt involving kick a ball over what is described as London’s “biggest set of rugby posts”. The posts in question are none other than Tower Bridge, and
Athletico Madrid
Athletico Madrid are not only leading the way in La Liga, they’re leading the way in the tech stakes too. During Los Colchoneros victory at Getafe on Sunday evening coach Muno Burgos was spotted sat on the sidelines sporting the headset. Burgos was able to wear Google Glass after
adidas
It’s pretty hard to be particularly innovative when designing home shirts for football clubs, especially when clubs such as Chelsea have the very basic requirement of ‘lots of blue’. Hence why you get the feeling most of the money has been spent on this lavish video narrated by Jose
adidas
We’ve covered the launch of the first Twitter account for a football before [https://theonlinerule.com/news/877-adidas-launch-twitter-account-for-new-world-cup-football/] , but now adidas have innovated again through their brazuca football – fitting it with HD cameras and giving it to some of the game’s highest profile stars. Dubbed ‘brazucam’, iteven has
UK Sports Network
This April will see the UK Sports Network bring their Digital Sport events to the North of England for the very first time. Digital Sport Manchester is taking place on Thursday 17 April and will see one of the strongest line-ups yet descend on the city’s TechHub. Speakers involved
Leyton Orient
At season ticket renewal time clubs are often on a sickening charm offensive. It’s also the time when you tend to hear the most about their plans for the future, with players and managers coming out and outlining how excited they are about the future of the club. Pretty
Mike Ashley Out Campaign
As long as there has been football there have been fans using colourful language to vent their feelings about the game. The rise and rise of social has meant that those outbursts are no longer confined to the terrace or the pub, but have made their way online and onto
MLS
Usually when a player leaves a club that’s the end of their relationship – until the two sides meet, of course. But when Tottenham Hotspur favourite Jermaine Defoe left the club at the beginning of the year to join MLS side Toronto, they had a surprise in store for his