Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
LA 2024
Los Angeles has launched its bid to host the first Olympic Games on American soil since 1996, revealing a new logo and slogan for their LA 2024 campaign. More than 100 Olympians and Paralympians helped unveil the LA 2024 logo on the top floor of the USC Downtown skyscraper, with
Champions League
It’s easy to see how the teams are doing on the pitch, but how did this year’s Champions League teams do online during the group stage? That’s the question that marketing and communication specialist Luca Dalla Costa has answered – along with his friend Bruno Perrin – after taking
Premier League
The Premier League have revealed details of the new branding that will come into effect along with the division’s new multi-billion pound television rights deal at the start of the 2016/17 season. With more money involved in the game than ever before – the new deal is worth £5.
Everton
Everton are once again putting community at the heart of Christmas by launching their BlueCrimbo Blue Box Appeal. The club began the appeal in 2012, and the now-annual campaign asks fans across Merseyside to donate essential items to the club who will distribute them families and individuals in time for
golden arrows fc
South African football team Golden Arrows FC announced the resignation of manager Serame Letsoaka in quite a unique manner: by posting a picture of his resignation letter online. The club obviously decided that the fans needed proof of their managers’ departure and made the entire letter public, with Nigerian journalist
celtic
Think before you tweet: four simple words, but words that didn’t cross Anthony Stokes’ mind at the weekend. The Celtic forward is the latest to fall foul of social media and has been suspended for a fortnight following comments he made on Twitter over the weekend. Stokes was left
photos
Facebook is rolling out temporary profile pictures for sports teams, giving clubs the chance to allow fans to feature a frame designed by their favourite teams for a limited period. The network rolled out its temporary profile picture feature a short while ago – coming into the mainstream in the aftermath
paris saint-germain
The social media world was ablaze briefly after Angel Di Maria’s verified Facebook page seemed to hint that former Real Madrid colleague Cristiano Ronaldo was on his way to Di Maria’s current club Paris Saint-Germain. Jorgelina Cardoso – Di Maria’s wife – took to Instagram to inform the world
logo
Manchester City have completed a consultation with their fans that will see the club change their badge in the near future. Over the past few weeks the club has spoken to all of its Cityzen [http://www.mcfc.co.uk/News/Club-news/2015/November/Club-badge-update/1448378145] members through a questionnaire
Barcelona
Real Madrid have made a big social move ahead of this weekend’s El Clasico, launching their official Snapchat as well as details about a special live story for fans to join in with on the day. In what has been called a “significant” partnership, the club have become the
Football League
The Football League has announced details of an impending rebrand, which will come into action at the end of the current 2015/16 season. Once the final ball is kicked in May the league will be known as the English Football League, complete with a shiny new logo. Over 18,
Liverpool
Liverpool are celebrating hitting the 5 million follower milestone on Twitter this week by giving one lucky fan the chance to become the club’s new number five for a Premier League game. Although the club point out the winner can’t be listed on the team sheet (for obvious