Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Manchester United
In our increasingly connected world, Manchester United’s move to ban fans from bringing “ [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] large electronic devices including laptops and tablets” into Old Trafford [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] seems a very strange
Germany
Ever since Oreo gave the world its first ever taste of real time marketing on a global scale [http://www.wired.com/2013/02/oreo-twitter-super-bowl/], brands have fallen over themselves to have a well-produced graphic or comment ready for those big occasions. This year’s World Cup in Brazil was
brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m
While most of the world is glued to this summer’s engaging World Cup [https://theonlinerule.com/series/world-cup-2014], in London there’s another regular competition under way. It’s time, once again, for tennis to come to the fore and the annual Wimbledon Championships at the All England Club
With conversations around the world turning towards this summer’s activities in Brazil, Facebook, Twitter and Google have announced how they’ll be keeping fans up to date with all of the latest World Cup news. Facebook Facebook’s new Trending World Cup page. First, to Facebook. Their dedicated Trending
Argentina
With the 2014 World Cup less than a fortnight away, Twitter is edging closer to having a clean sweep of all 32 participating teams as part of its network. The latest converts are @Argentina [http://twitter.com/argentina], who signed up earlier today and became the 31st nation to join.
Sony
Sony have taken the move into social content curation ahead of this summer’s World Cup. Called One Stadium Live [http://football.sony.net/onestadiumlive/en/#/topics], the website takes content from Facebook, Twitter and Google+ and collects them under specific headlines. The project is the centrepiece of the brand’
statistics
Facebook has upped its game ahead of this year’s World Cup by sharing data in an attempt to get more marketers back to the network. With social media usage growing year on year, the upcoming tournament in Brazil is well on track to becoming the most social competition ever.
The World Cup 2014 promises to be the most socially enabled competition yet, with social media use at a peak and most of the world’s biggest players actively updating their own Twitter accounts. It’s also an exciting time for clubs and broadcasters, who appear to finally be embracing
Man Utd
In another watershed moment for Twitter, Manchester United used the platform to break the news of David Moyes’ sacking earlier today. It’s quite a bold move for a club that only actually launched its profile at the beginning of this season once previous incumbent Sir Alex Ferguson – who was
Mastercard
We love a good PR stunt here at The Online Rule, and is doesn’t get much better in rugby than a stunt involving kick a ball over what is described as London’s “biggest set of rugby posts”. The posts in question are none other than Tower Bridge, and
adidas
It’s pretty hard to be particularly innovative when designing home shirts for football clubs, especially when clubs such as Chelsea have the very basic requirement of ‘lots of blue’. Hence why you get the feeling most of the money has been spent on this lavish video narrated by Jose