Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
In a worldwide first, all four home nations managers have taken part in a live Google+ Hangout [https://plus.google.com/events/cgka0ppucp8jqtu3shudnvujhio] at the company’s headquarters. The free half-hour session, hosted by Sky Sports International presenter David Jones, saw Roy Hodgson, Gordon Strachan, Michael O’Neill, and Chris
Cardiff City
Considering the vast amount of money thrown at footballers desperate to perfect and protect their ‘brand’, it’s quite ironic that the League Managers Association is now the one in desperate need of some good PR. The latest incident to rear its ugly head has been the alleged conduct of
Holland
Angry PSV Eindhoven fans launched a protest against their own club at a recent home game, believing that recent changes at the Philips Stadion are ruining the atmosphere. The focus of the protests has been the introduction of WiFi at the ground to give fans better access to data on
Sky Sports
SkyBet took a slightly different approach to others when it came to answering questions put to deadline day maestro Jim White via their @SkyBet [http://twitter.com/skybet] Twitter account – giving the man himself six seconds to answer each question on Vine. Using the hashtag #AskJimWhite, the SkyBet account asked
Manchester United
In our increasingly connected world, Manchester United’s move to ban fans from bringing “ [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] large electronic devices including laptops and tablets” into Old Trafford [http://www.manutd.com/en/Tickets-And-Hospitality/Tickets-And-Hospitality-News/2014/Aug/Prohibited-Items.aspx] seems a very strange
Germany
Ever since Oreo gave the world its first ever taste of real time marketing on a global scale [http://www.wired.com/2013/02/oreo-twitter-super-bowl/], brands have fallen over themselves to have a well-produced graphic or comment ready for those big occasions. This year’s World Cup in Brazil was
brazil
Germany’s 7-1 hammering of hosts Brazil in the semi-final of this year’s World Cup has become the most Tweeted-about sporting event ever. Twitter reported that 35.6m Tweets were sent out about the match as it was played, knocking 2014’s Super Bowl – with a paltry 24.9m
While most of the world is glued to this summer’s engaging World Cup [https://theonlinerule.com/series/world-cup-2014], in London there’s another regular competition under way. It’s time, once again, for tennis to come to the fore and the annual Wimbledon Championships at the All England Club
With conversations around the world turning towards this summer’s activities in Brazil, Facebook, Twitter and Google have announced how they’ll be keeping fans up to date with all of the latest World Cup news. Facebook Facebook’s new Trending World Cup page. First, to Facebook. Their dedicated Trending
Argentina
With the 2014 World Cup less than a fortnight away, Twitter is edging closer to having a clean sweep of all 32 participating teams as part of its network. The latest converts are @Argentina [http://twitter.com/argentina], who signed up earlier today and became the 31st nation to join.
Sony
Sony have taken the move into social content curation ahead of this summer’s World Cup. Called One Stadium Live [http://football.sony.net/onestadiumlive/en/#/topics], the website takes content from Facebook, Twitter and Google+ and collects them under specific headlines. The project is the centrepiece of the brand’
statistics
Facebook has upped its game ahead of this year’s World Cup by sharing data in an attempt to get more marketers back to the network. With social media usage growing year on year, the upcoming tournament in Brazil is well on track to becoming the most social competition ever.