Between The Lines
August 2025: How the month unfolded on Instagram
The season started, the transfer window ramped up, so how did teams cover all of this on Instagram?
Between The Lines
How Premier League clubs kicked off the season on Instagram
Including the weekend's most popular posts, a post-match interview format you're going to want to steal, and a sprinkling of social media updates.
Between The Lines
Instagram Broadcast Channels, the future of social media, and the State Of Football Social Media 2025 survey begins
This year's survey for people working in football social media is now open. Find out more about how you can share your insights.
Between The Lines
Ideas for your Instagram profile
Clubs use their Instagram profiles in all manner of different ways. Here's a round-up of some of the more interesting ones.
Broadcast channels: What are they? Are they a good idea for clubs to use? And how can you measure if they're working?
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
Threads
What to expect when you're expecting (a new social media network)
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
Borussia Dortmund
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the direction of this incredibly dynamic environment. What sets
Barcelona
Instagram launch IGTV, and football teams are already on board
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as Juventus, Barcelona, Manchester City, Liverpool, Chelsea, Manchester United, and Derby County have
Tell us a Story: How football clubs are using Instagram's newest feature
With the new football season now well underway in the UK, teams across the country have turned their attentions to promoting the matchday experience. As the newest social networking feature for this season, Instagram Stories has seen a lot of activity. In June the platform boasted over 250 million active
Real Madrid's approach to digital pays dividends with new follower figures
Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter [http://www.realmadrid.com/en/news/2017/08/real-madrid-become-the-first-club-to-eclipse-100-million-followers-on-facebook-50-million-on-instagram-and-25-million-on-twitter] . If you include the