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Instagram

Sep
26

Broadcast channels: What are they? Are they a good idea for clubs to use? And how can you measure if they're working?

Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
4 min read
Jul
05

What to expect when you're expecting (a new social media network)

Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
5 min read
Jan
14

CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
2 min read
Nov
18

Inside Borussia Dortmund's march to 1m Instagram followers in 10 months

Growing the following of a social media account is one of the main tasks facing many marketers in sport. For
4 min read
Jun
08

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus
6 min read
Jul
03

Instagram launch IGTV, and football teams are already on board

Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite
3 min read
Aug
23

Tell us a Story: How football clubs are using Instagram's newest feature

With the new football season now well underway in the UK, teams across the country have turned their attentions to
4 min read
Aug
17

Real Madrid's approach to digital pays dividends with new follower figures

Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve
2 min read
Oct
11

How the Emirates FA Cup is using social media to reach more fans than ever before

The Emirates FA Cup is one of the oldest cup competitions in the world. For fans of the top flight
6 min read
Jul
14

EURO 2016 "biggest UEFA European Championship ever" on digital

UEFA have revealed that EURO 2016 has been the organisation’s biggest European Championship ever both on and off the
2 min read