Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too
How FC Midtjylland transformed their social strategy
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding
Instagram launch IGTV, and football teams are already on board
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as
Tell us a Story: How football clubs are using Instagram's newest feature
With the new football season now well underway in the UK, teams across the country have turned their attentions to promoting the matchday experience. As the newest social networking feature for this season, Instagram Stories has seen a lot of
Real Madrid's approach to digital pays dividends with new follower figures
Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter. If you
How the Emirates FA Cup is using social media to reach more fans than ever before
The Emirates FA Cup is one of the oldest cup competitions in the world. For fans of the top flight teams, the tournament starts at the beginning of January when they play their first games. For lower division teams, however,