personalisation
What's in a name? The power of personalisation in your marketing
Peoples' names have power. Use them wisely.
Threads
What to expect when you're expecting (a new social media network)
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
strategy
No social strategy? Here's how you can get started with one
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
Dinamo Zagreb
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing
The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
social media
How to create Twitter Ads cards for free
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows 'Twitter for Advertisers' appears regularly as the source of their post. The source information appears at the
Exeter
"Think like a fan": Scott Palfrey's three tips for fan engagement
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you can be on and off the pitch. Exeter City being
law
Social media and the law: How to monetise your following without breaking the law
For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in securing these lucrative deals and endorsements. Therefore strategically – and correctly – managing a social media presence is key to the modern-day footballer’s off-field success. As such, more footballers are turning
monetisation
Neymar Jr's transfer helps Dugout set new record viewing figures
Brazilian striker Neymar Jr’s world-record transfer to Paris Saint-Germain has helped Dugout break its own records for the number of views of its content. The site followed Neymar through his first 24 hours as a PSG player, including revealing his squad number, showing him meeting the club’s president,
results
Social media in football survey: The results
Back in December I posted a blog about the launch of The Online Rule’s social media in football survey for 2017. Inspired by Buffer’s State of Social report, I wanted to see how the sports industry compared (an industry which didn’t have its own category in Buffer’
Hebburn Town FC
Interview: Andy Hudson - Media and Communications Manager at Hebburn Town FC
I wasn’t fortunate enough to attend this month’s Soccerex conference but from what I can gather, from the media reports and tweeting those who attended, it sounds like the game’s fling with social media is about to develop into a fully fledged love affair. Discussion about digicomms