There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows “Twitter for Advertisers” appears regularly as the
social media
"Think like a fan": Scott Palfrey's three tips for fan engagement
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you
Do Premier League clubs have an engagement problem?
It’s pretty safe to say that Premier League clubs are fairly well established on social media. All 20 clubs have accounts on Facebook, Instagram, and Twitter, and all often post several times a day to an audience that
Social media and the law: How to monetise your following without breaking the law
For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in securing these lucrative deals and endorsements. Therefore strategically – and correctly – managing a social media presence is key to
Neymar Jr's transfer helps Dugout set new record viewing figures
Brazilian striker Neymar Jr’s world-record transfer to Paris Saint-Germain has helped Dugout break its own records for the number of views of its content. The site followed Neymar through his first 24 hours as a PSG player, including
Social media in football survey: The results
Back in December I posted a blog about the launch of The Online Rule’s social media in football survey for 2017. Inspired by Buffer’s State of Social report, I wanted to see how the sports industry