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social media

Aug
10
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing

"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing

The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
4 min read
Dec
18
How to create Twitter Ads cards for free

How to create Twitter Ads cards for free

There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick
4 min read
Dec
05
"Think like a fan": Scott Palfrey's three tips for fan engagement

"Think like a fan": Scott Palfrey's three tips for fan engagement

At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see
3 min read
Aug
18

Social media and the law: How to monetise your following without breaking the law

For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in
4 min read
Aug
16
Neymar Jr's transfer helps Dugout set new record viewing figures

Neymar Jr's transfer helps Dugout set new record viewing figures

Brazilian striker Neymar Jr’s world-record transfer to Paris Saint-Germain has helped Dugout break its own records for the number
2 min read
Jan
26
Social media in football survey: The results

Social media in football survey: The results

Back in December I posted a blog about the launch of The Online Rule’s social media in football survey
3 min read
Apr
21

Interview: Andy Hudson - Media and Communications Manager at Hebburn Town FC

I wasn’t fortunate enough to attend this month’s Soccerex conference but from what I can gather, from the
5 min read