Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
adidas
We’ve covered the launch of the first Twitter account for a football before [https://theonlinerule.com/news/877-adidas-launch-twitter-account-for-new-world-cup-football/] , but now adidas have innovated again through their brazuca football – fitting it with HD cameras and giving it to some of the game’s highest profile stars. Dubbed ‘brazucam’, iteven has
Leyton Orient
At season ticket renewal time clubs are often on a sickening charm offensive. It’s also the time when you tend to hear the most about their plans for the future, with players and managers coming out and outlining how excited they are about the future of the club. Pretty
MLS
Usually when a player leaves a club that’s the end of their relationship – until the two sides meet, of course. But when Tottenham Hotspur favourite Jermaine Defoe left the club at the beginning of the year to join MLS side Toronto, they had a surprise in store for his
Newcastle United
It’s safe to say that, so far, Newcastle United’s Twitter presence has been pretty poor. Since its inception, the account has been used to peddle club merchandise and post some ill-timed Tweets [http://bleacherreport.com/articles/1943233-newcastle-uniteds-twitter-survey-on-deadline-day-gets-taken-over-by-angry-fans] that have been greeted with anger by a lot of fans.
England
Not for the first time, and probably not for the last, but we’re once again casting envious eyes towards Southampton football club who have popped up with a brilliant example of how to use Vine at a professional football club.They’ve been social media pioneers for a while
matchday
It takes a brave, brave club to hand over control of its Twitter feed to someone else, but that’s exactly what Southampton did on Saturday 8 February when they gave central defender Dejan Lovren control of the club’s official feed for their match against Stoke. We’ve covered
Nicolas Anelka
Top marks to the PR team at Zoopla, sponsors of Premier League side West Bromwich Albion, who have (probably) managed to earn a record number of column inches for a story about not renewing a shirt sponsorship. The issue is with the club’s striker Nicolas Anelka, who made the
Arsenal
As well as having one of the best websites in the Premier League, Arsenal showed their approach to social media is just as revolutionary this morning during their latest Twitter takeover when fans can ask questions of random first team players. Taking part today were Kieron Gibbs, Alex Oxlade-Chamberlain, Lukasz
Manchester United
Paddy Power and ‘cheeky’ are pretty much synonymous these days, and as the online betting firm unveiled a waxwork model of Sir Alex Ferguson outside Old Trafford following Manchester United’s 3-1 loss to Chelsea we’ve no doubt it’s an adjective that’ll be thrown their way once
Newspapers
Swindon Town has become the latest club to ban a local newspaper from the ground after a reporter revealed Nile Ranger’s shirt was hanging up in the dressing room. The paper’s chief sports writer Sam Morshead Tweeted at 1:16pm on Saturday 11th January 2014 – a full 45
Blackpool
Blackpool forward Michael Chopra has been fined by the club for posting a derogatory Tweet about the fact only six players turned up for a club training session. The poorly thought out Tweet, which was quickly deleted, has cost the striker over £10,000 and seen him warned about his
Barclays Premier League
Snapchat – the temporary photo-sharing service launched in 2011 – has just snapped up (sorry) its first Premier League club. Southampton FC announced late this afternoon that they’d launched their profile [http://www.saintsfc.co.uk/news/article/saints-on-snapchat-1240475.aspx], and encouraged fans to join them. The club are promising “behind-the-scenes