Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
Between The Lines
Welcome to Between The Lines, a regular round-up of what you might have missed in the world of sports marketing, as well as a deeper look into some of the topics from social media. Got a story or tip to submit? Send it to scott@theonlinerule.com or via DM
Between The Lines
Issue 1 of Between The Lines looks at the latest usage figures for Threads, laments the continued presence of NFTs, and shows you how to use transparent profile pictures on X.
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
Threads
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
The Online Rule Live 2023
Find out how the first ever The Online Rule live event unfolded.
A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
strategy
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
fan engagement
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
The State Of Football Social Media
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
This year's State of Football Social Media survey is now open.
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.