Tracking Twitter for the 2021/22 season
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
Scott Goodacre
Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
The State Of Football Social Media
The State of Football Social Media 2022: The Results
This year's State of Football Social Media survey was the biggest yet. See how football teams around the world are using their digital marketing channels.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
The State Of Football Social Media
The State of Football Social Media 2021: The Results
The results for this year's State of Football Social Media report are in. Take a look at how clubs are using social all around the world.
news
Exeter City crowned Fan Engagement Index winners for second year running
Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier League teams and their Football League rivals. The index, published by Think Fan Engagement, awards up to 240 points to clubs based on the quality of their fan engagement. Teams
The State of Football Social Media 2021
The State of Football Social Media survey is back for 2021.
Borussia Dortmund
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
Everton
Everton to host virtual 'Lockdown Sessions' concert
Everton have launched their first ever virtual concert as part of their outreach campaign to support vulnerable members of the community. The Lockdown Sessions are being held to support the club’s Blue Family initiative. It’s part of a concentrated campaign to maintain contact with fans and provide support
Notts County
Notts County FC Football in the Community launches #StaySafeStayActive campaign
Notts County FC Football in the Community has teamed up with the Get Out Get Active Nottingham and This Girl Can Nottingham projects to launch a new campaign encouraging people to stay physically and mentally active during lockdown. The #StaySafeStayActive campaign includes interactive sessions, such as exercise tutorials and mindfulness
1. FC Koln
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused due to the outbreak of the coronavirus. Bayern Munich CEO Karl-Heinz
TikTok
TikTok restricts verified sports accounts from using licensed music on their videos
TikTok has introduced restrictions on the music that verified accounts can use on their posts, in a move that may restrict football clubs’ growth on the platform. One way that posts get discovered on the platform is by using popular songs. These songs get associated with trends or challenges, meaning