The State Of Football Social Media
The State of Football Social Media 2021: The Results
The results for this year's State of Football Social Media report are in. Take a look at how clubs are using social all around the world.
Scott Goodacre
Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
news
Exeter City crowned Fan Engagement Index winners for second year running
Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier League teams and their Football League rivals. The index, published by Think Fan Engagement, awards up to 240 points to clubs based on the quality of their fan engagement. Teams
The State of Football Social Media 2021
The State of Football Social Media survey is back for 2021.
Borussia Dortmund
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
Everton
Everton to host virtual 'Lockdown Sessions' concert
Everton have launched their first ever virtual concert as part of their outreach campaign to support vulnerable members of the community. The Lockdown Sessions are being held to support the club’s Blue Family initiative. It’s part of a concentrated campaign to maintain contact with fans and provide support
Notts County
Notts County FC Football in the Community launches #StaySafeStayActive campaign
Notts County FC Football in the Community has teamed up with the Get Out Get Active Nottingham and This Girl Can Nottingham projects to launch a new campaign encouraging people to stay physically and mentally active during lockdown. The #StaySafeStayActive campaign includes interactive sessions, such as exercise tutorials and mindfulness
1. FC Koln
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused due to the outbreak of the coronavirus. Bayern Munich CEO Karl-Heinz
TikTok
TikTok restricts verified sports accounts from using licensed music on their videos
TikTok has introduced restrictions on the music that verified accounts can use on their posts, in a move that may restrict football clubs’ growth on the platform. One way that posts get discovered on the platform is by using popular songs. These songs get associated with trends or challenges, meaning
social media
How to create Twitter Ads cards for free
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows 'Twitter for Advertisers' appears regularly as the source of their post. The source information appears at the
Arsenal
How are Premier League clubs announcing line-ups on Twitter in the 19/20 season?
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
Premier League
Twitter follower purge hits Premier League clubs
Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs have lost over 1 million followers between them. In a blog post, Twitter said the decision had been made “as part of our ongoing and global effort to build trust
Barcelona
Instagram launch IGTV, and football teams are already on board
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as Juventus, Barcelona, Manchester City, Liverpool, Chelsea, Manchester United, and Derby County have