How football clubs are using behavioural science to sell season tickets and kits
A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
Scott Goodacre
Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
strategy
No social strategy? Here's how you can get started with one
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
fan engagement
Thoughts from the Financial Times Business of Football Summit, day one
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
The State Of Football Social Media
The State of Football Social Media 2023: The results
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
The State of Football Social Media 2023: now open for submissions
This year's State of Football Social Media survey is now open.
Tracking Twitter for the 2021/22 season
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
The State Of Football Social Media
The State of Football Social Media 2022: The Results
This year's State of Football Social Media survey was the biggest yet. See how football teams around the world are using their digital marketing channels.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
The State Of Football Social Media
The State of Football Social Media 2021: The Results
The results for this year's State of Football Social Media report are in. Take a look at how clubs are using social all around the world.
news
Exeter City crowned Fan Engagement Index winners for second year running
Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier League teams and their Football League rivals. The index, published by Think Fan Engagement, awards up to 240 points to clubs based on the quality of their fan engagement. Teams