Editor of The Online Rule and a freelance marketing consultant. Experienced digital marketer, football fan, and qualified teacher.
TikTok
TikTok has introduced restrictions on the music that verified accounts can use on their posts, in a move that may restrict football clubs’ growth on the platform. One way that posts get discovered on the platform is by using popular songs. These songs get associated with trends or challenges, meaning
social media
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows 'Twitter for Advertisers' appears regularly as the source of their post. The source information appears at the
Arsenal
New season. New players. New kits. New line-up graphics. For some of us, it’s the latter that we watch out for when the first round of games are about to kick off. In previous seasons I’ve looked at how clubs have been celebrating goals on Twitter in both
Premier League
Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs have lost over 1 million followers between them. In a blog post, Twitter said the decision had been made “as part of our ongoing and global effort to build trust
Barcelona
Last week Instagram launched IGTV, billed as a “long-form, vertical video” channel for fans to watch content from their favourite creators. Naturally, several football clubs are among the first to post content for their fans. Clubs such as Juventus, Barcelona, Manchester City, Liverpool, Chelsea, Manchester United, and Derby County have
Introduction Welcome to this year’s State of Football Social Media report. This year’s report features the input of 50 marketers working across a range of levels at clubs all over the world. The intention is to find out how teams are using social media and what their plans
It’s pretty safe to say that Premier League clubs are fairly well established on social media. All 20 clubs have accounts on Facebook, Instagram, and Twitter, and all often post several times a day to an audience that is into the tens of millions. And it’s also clear
southampton
Southampton are no strangers when it comes to innovation. From being the first Premier League club on Snapchat, to introducing score updates via Twitter DM, the south coast side are regularly held up as a shining light in sports marketing. Naturally, it wasn’t going to be long before the
Carabao Cup
The draw for the fifth round of the Carabao Cup will take place on Twitter this week, making it the first major English cup competition to be drawn on the platform. On Thursday fans will be able to visit a dedicated events page on Twitter and join TalkSPORT commentator Sam
user experience
Football clubs have come a long way in recent years when it comes to digital presence. The world’s biggest teams have become brands in their own right, with fans across the world. And thanks to the powers of social media, smaller clubs are engaging with audiences better than ever,
With the new football season now well underway in the UK, teams across the country have turned their attentions to promoting the matchday experience. As the newest social networking feature for this season, Instagram Stories has seen a lot of activity. In June the platform boasted over 250 million active
law
For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in securing these lucrative deals and endorsements. Therefore strategically – and correctly – managing a social media presence is key to the modern-day footballer’s off-field success. As such, more footballers are turning