Between The Lines
Marketing open goals, channel-specific content, and the marketing mix
How to make the most of your opportunities in marketing, the benefits of channel-specific content, and how to influence your club's wider marketing.
Latest
Between The Lines
Building and measuring trust on social media, and limiting brand damage
In this issue, find out how to build and measure trust for your team through social media, the recent changes to X and Threads that are worth keeping an eye on, why you may want to keep an eye on players' social media, and how to join a growing sports media community online.
Between The Lines
Sharing links on X, World Mental Health Day, and tracking players during international breaks
Welcome to Between The Lines, a regular round-up of what you might have missed in the world of sports marketing, as well as a deeper look into some of the topics from social media. Got a story or tip to submit? Send it to scott@theonlinerule.com or via DM
Between The Lines
Threads, NFTs, rebrands, and X
Issue 1 of Between The Lines looks at the latest usage figures for Threads, laments the continued presence of NFTs, and shows you how to use transparent profile pictures on X.
Broadcast channels: What are they? Are they a good idea for clubs to use? And how can you measure if they're working?
Meta have launched two new channels clubs can use to publish content on. But, should you? And how will you measure how they're performing?
Threads
What to expect when you're expecting (a new social media network)
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
The Online Rule Live 2023
Catch-up: The Online Rule Live 2023
Find out how the first ever The Online Rule live event unfolded.
How football clubs are using behavioural science to sell season tickets and kits
A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
strategy
No social strategy? Here's how you can get started with one
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
fan engagement
Thoughts from the Financial Times Business of Football Summit, day one
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
The State Of Football Social Media
The State of Football Social Media 2023: The results
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.