Latest

Jun
17
How did Premier League teams use Twitter in the second half of the 2020/21 season?

How did Premier League teams use Twitter in the second half of the 2020/21 season?

We've tracked how all English clubs used Twitter in the second half of the season.
7 min read
Jun
11
Exploring the Worldwide Wycombe Wanderers Phenomenon

Exploring the Worldwide Wycombe Wanderers Phenomenon

Behind the scenes of Wycombe Wanderers' push to engage fans from around the world
7 min read
Jun
04
The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC

The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC

Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
4 min read
May
21
The Friday Five: Christian Harrall-Baker, Social Media Consultant at LiveWire Sport

The Friday Five: Christian Harrall-Baker, Social Media Consultant at LiveWire Sport

Christian Harrall-Baker faces five questions about his career to date and the sports marketing industry.
6 min read
May
14
Exeter City crowned Fan Engagement Index winners for second year running

Exeter City crowned Fan Engagement Index winners for second year running

Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier
1 min read
Jan
06
The State of Football Social Media 2021

The State of Football Social Media 2021

The State of Football Social Media survey is back for 2021.
1 min read
Nov
18
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months

Inside Borussia Dortmund's march to 1m Instagram followers in 10 months

Growing the following of a social media account is one of the main tasks facing many marketers in sport. For
4 min read
Jul
06
A look into the Kazakh football industry with Anton Lyssyak

A look into the Kazakh football industry with Anton Lyssyak

The Central Asian nation of Kazakhstan is the ninth largest country in the world, home to glorious geographical wonders, bustling
6 min read
Jun
08
How FC Midtjylland transformed their social strategy

How FC Midtjylland transformed their social strategy

The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus
6 min read