Introduction Welcome to this year’s State of Football Social Media report. This year’s report features the input of 50 marketers working across a range of levels at clubs all over the world. The intention is to find out how teams are using social media and what their plans
It’s pretty safe to say that Premier League clubs are fairly well established on social media. All 20 clubs have accounts on Facebook, Instagram, and Twitter, and all often post several times a day to an audience that is into the tens of millions. And it’s also clear
southampton
Southampton are no strangers when it comes to innovation. From being the first Premier League club on Snapchat, to introducing score updates via Twitter DM, the south coast side are regularly held up as a shining light in sports marketing. Naturally, it wasn’t going to be long before the
Carabao Cup
The draw for the fifth round of the Carabao Cup will take place on Twitter this week, making it the first major English cup competition to be drawn on the platform. On Thursday fans will be able to visit a dedicated events page on Twitter and join TalkSPORT commentator Sam
user experience
Football clubs have come a long way in recent years when it comes to digital presence. The world’s biggest teams have become brands in their own right, with fans across the world. And thanks to the powers of social media, smaller clubs are engaging with audiences better than ever,
With the new football season now well underway in the UK, teams across the country have turned their attentions to promoting the matchday experience. As the newest social networking feature for this season, Instagram Stories has seen a lot of activity. In June the platform boasted over 250 million active
law
For elite athletes, sponsorship is a big deal. Social media is now playing a bigger role than ever before in securing these lucrative deals and endorsements. Therefore strategically – and correctly – managing a social media presence is key to the modern-day footballer’s off-field success. As such, more footballers are turning
BT Sport
BT and Twitter have today announced a deal that will see BT Sport Score streamed free to UK-based users of the social network. The move is aimed towards offering potential subscribers a taste of BT Sport’s football output. Each week coverage will start at 2.30pm and be streamed
Real Madrid have furthered their position at the top of the social media leaderboards following the news that they’ve become the first club to pass 100m followers on Facebook, 50m on Instagram, and 25m on Twitter [http://www.realmadrid.com/en/news/2017/08/real-madrid-become-the-first-club-to-eclipse-100-million-followers-on-facebook-50-million-on-instagram-and-25-million-on-twitter] . If you include the
monetisation
Brazilian striker Neymar Jr’s world-record transfer to Paris Saint-Germain has helped Dugout break its own records for the number of views of its content. The site followed Neymar through his first 24 hours as a PSG player, including revealing his squad number, showing him meeting the club’s president,
results
Back in December I posted a blog about the launch of The Online Rule’s social media in football survey for 2017. Inspired by Buffer’s State of Social report, I wanted to see how the sports industry compared (an industry which didn’t have its own category in Buffer’
Manchester City
West Ham United have introduced a supporter services account on Twitter [http://www.whufc.com/news/articles/2017/january/10-january/hammers-launch-westhamhelp] to directly respond to fans’ enquiries. The new Twitter account, located at @WestHamHelp [https://twitter.com/westhamhelp], will provide a new point of contact for fans who want help