The Friday Five
The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC
Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
The Friday Five
Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
The Friday Five
Christian Harrall-Baker faces five questions about his career to date and the sports marketing industry.
The State Of Football Social Media
The results for this year's State of Football Social Media report are in. Take a look at how clubs are using social all around the world.
news
Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier League teams and their Football League rivals. The index, published by Think Fan Engagement, awards up to 240 points to clubs based on the quality of their fan engagement. Teams
The State of Football Social Media survey is back for 2021.
Borussia Dortmund
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
Kazakhstan
The Central Asian nation of Kazakhstan is the ninth largest country in the world, home to glorious geographical wonders, bustling metropolises, a diverse array of people, and some very cold winters. Despite this, Kazakhstan, much like its surrounding countries, is shrouded in mystery to a lot of the world for
The digital landscape of Danish football has been rather stale for some years. Many clubs have been reluctant to focus on developing this side of their organisation, which has caused them to fall behind, become understaffed, and lacking an understanding of the direction of this incredibly dynamic environment. What sets
Everton
Everton have launched their first ever virtual concert as part of their outreach campaign to support vulnerable members of the community. The Lockdown Sessions are being held to support the club’s Blue Family initiative. It’s part of a concentrated campaign to maintain contact with fans and provide support
Notts County
Notts County FC Football in the Community has teamed up with the Get Out Get Active Nottingham and This Girl Can Nottingham projects to launch a new campaign encouraging people to stay physically and mentally active during lockdown. The #StaySafeStayActive campaign includes interactive sessions, such as exercise tutorials and mindfulness
1. FC Koln
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused due to the outbreak of the coronavirus. Bayern Munich CEO Karl-Heinz
TikTok
TikTok has introduced restrictions on the music that verified accounts can use on their posts, in a move that may restrict football clubs’ growth on the platform. One way that posts get discovered on the platform is by using popular songs. These songs get associated with trends or challenges, meaning
strategy
Unquestionably, building and leveraging a brand has never been more important. But successfully making the case for investing in them has never felt harder. The belief that what is measurable matters and what isn’t doesn’t, is a prominent reason amongst many to why this is the case. But
Man Utd
Working in sport and digital means a Sunday scroll through Twitter isn’t just memes, GIFs and Covid-19 updates. Indeed, the story of Manchester United’s search for a Head of Social Media was a hot topic recently with The Mirror reporting it as the pursuit of a ‘super fan’
social media
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows 'Twitter for Advertisers' appears regularly as the source of their post. The source information appears at the
Exeter
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you can be on and off the pitch. Exeter City being