How football clubs are using behavioural science to sell season tickets and kits
A look at how clubs are using behavioural science in their campaigns to sell season tickets and kits.
Latest
strategy
No social strategy? Here's how you can get started with one
Ben Harris from End Product explains why your club should have a strategy, the questions to ask yourself, and how you can get buy-in from the top.
fan engagement
Thoughts from the Financial Times Business of Football Summit, day one
My thoughts from today's panel on fan engagement on day one of the Financial Times Business of Football Summit.
The State Of Football Social Media
The State of Football Social Media 2023: The results
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
Let's make 2023 the year of paid marketing
Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
The State of Football Social Media 2023: now open for submissions
This year's State of Football Social Media survey is now open.
World Cup 2022
What national teams will be thinking about ahead of the World Cup 2022
Ten Toes' Tom Biggs outlines how teams will be planning their content ahead of this winter's World Cup.
YouTube
Dorking Wanderers and Bunch of Amateurs: How YouTube and TikTok brought a new audience to a non-league club on the up
Sean Dudley explores how TikTok and YouTube can play a part in expanding audiences and - crucially - attendances at non-league level.
sheffield united
How Sheffield United are supporting the LGBTQ+ community
Inside Sheffield United's approach to their LGBTQ+ supports' group, Rainbow Blades, and how the club have committed to the partnership.
Tracking Twitter for the 2021/22 season
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
kits
Forward Madison: Using football kits to grow a new brand and community
Forward Madison's kits are worn around the world. So how does a third-tier club compete with bigger clubs when it comes to designing and selling matchwear?