Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
Latest
Dinamo Zagreb
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing
The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
YouTube
YouTube and football: A growing opportunity for clubs of all sizes
The ability to seamlessly transition from watching England in the Euros to watching an endless number of the lower level teams showcase their talents has never been easier. With the implementation of smart TVs and growth of video sharing sites such as YouTube and TikTok, any team can truly be
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
Wycombe Wanderers
Exploring the Worldwide Wycombe Wanderers Phenomenon
Behind the scenes of Wycombe Wanderers' push to engage fans from around the world
The Friday Five
The Friday Five: Mohamed Osama, Chief Content Officer at Arqam FC
Mohamed Osama, Chief Content Officer at Arqam FC, talks us through his career to date as well as the challenges faced over the last 12 months.
The Friday Five
The Friday Five: Christian Harrall-Baker, Social Media Consultant at LiveWire Sport
Christian Harrall-Baker faces five questions about his career to date and the sports marketing industry.
The State Of Football Social Media
The State of Football Social Media 2021: The Results
The results for this year's State of Football Social Media report are in. Take a look at how clubs are using social all around the world.
news
Exeter City crowned Fan Engagement Index winners for second year running
Exeter City have come out on top of the Fan Engagement Index for the second successive season, substantially outperforming Premier League teams and their Football League rivals. The index, published by Think Fan Engagement, awards up to 240 points to clubs based on the quality of their fan engagement. Teams
The State of Football Social Media 2021
The State of Football Social Media survey is back for 2021.
Borussia Dortmund
Inside Borussia Dortmund's march to 1m Instagram followers in 10 months
Growing the following of a social media account is one of the main tasks facing many marketers in sport. For some teams, it’s the main thing they’re judged against. These days, there aren’t too many teams that start with a social following of precisely 0. And even
Kazakhstan
A look into the Kazakh football industry with Anton Lyssyak
The Central Asian nation of Kazakhstan is the ninth largest country in the world, home to glorious geographical wonders, bustling metropolises, a diverse array of people, and some very cold winters. Despite this, Kazakhstan, much like its surrounding countries, is shrouded in mystery to a lot of the world for