The State Of Football Social Media
The State of Football Social Media 2023: The results
This year's State of Football Social Media survey is over, and you can view the results from football social media managers around the world.
Latest
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
Let's make 2023 the year of paid marketing
Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
The State of Football Social Media 2023: now open for submissions
This year's State of Football Social Media survey is now open.
World Cup 2022
What national teams will be thinking about ahead of the World Cup 2022
Ten Toes' Tom Biggs outlines how teams will be planning their content ahead of this winter's World Cup.
YouTube
Dorking Wanderers and Bunch of Amateurs: How YouTube and TikTok brought a new audience to a non-league club on the up
Sean Dudley explores how TikTok and YouTube can play a part in expanding audiences and - crucially - attendances at non-league level.
sheffield united
How Sheffield United are supporting the LGBTQ+ community
Inside Sheffield United's approach to their LGBTQ+ supports' group, Rainbow Blades, and how the club have committed to the partnership.
Tracking Twitter for the 2021/22 season
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
kits
Forward Madison: Using football kits to grow a new brand and community
Forward Madison's kits are worn around the world. So how does a third-tier club compete with bigger clubs when it comes to designing and selling matchwear?
When Eagles Dare: Crystal Palace’s ‘legacy piece’
A behind-the-scenes look at how the series came to fruition.
Bridging the gap: Being an SLO in the social media age
The role of Supporter Liaison Office substantially since the growth of social media. Gary Cassidy speaks to the people who are one of the most important links between fans their clubs.
USA
Crossing the pond: The commercial and digital impact of bringing US players to the UK
Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.