Tracking Twitter for the 2021/22 season
Over the past year I've been tracking how English teams use their Twitter accounts. Here are the results.
Latest
kits
Forward Madison: Using football kits to grow a new brand and community
Forward Madison's kits are worn around the world. So how does a third-tier club compete with bigger clubs when it comes to designing and selling matchwear?
When Eagles Dare: Crystal Palace’s ‘legacy piece’
A behind-the-scenes look at how the series came to fruition.
Bridging the gap: Being an SLO in the social media age
The role of Supporter Liaison Office substantially since the growth of social media. Gary Cassidy speaks to the people who are one of the most important links between fans their clubs.
USA
Crossing the pond: The commercial and digital impact of bringing US players to the UK
Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.
How playing Football Manager turned into Twitter promotion for a second division Austrian team
It pays to keep an eye on what influencers and streamers are doing, especially when they're playing with your club. Just ask Austrian side Floridsdorfer Athletiksport-Club.
The State Of Football Social Media
The State of Football Social Media 2022: The Results
This year's State of Football Social Media survey was the biggest yet. See how football teams around the world are using their digital marketing channels.
From the Racecourse to Hollywood: The digital revolution of Wrexham AFC
Charting Wrexham's social media rise following their takeover by Hollywood royalty.
Promoting football in a cricket-mad country: How FC Bengaluru United are building a global name
We speak to one of the only player-marketers in the world and find out how they're promoting a new football team in a cricket-mad country.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
Dinamo Zagreb
"Social media exploded": how Dinamo Zagreb maximised the marketing impact of a giant-killing
The marketing department might not be responsible for what happens on the pitch, but when Dinamo Zagreb beat Spurs the team needed to be ready to make the most of their new-found attention.
YouTube
YouTube and football: A growing opportunity for clubs of all sizes
The ability to seamlessly transition from watching England in the Euros to watching an endless number of the lower level teams showcase their talents has never been easier. With the implementation of smart TVs and growth of video sharing sites such as YouTube and TikTok, any team can truly be