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Jan
14
CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming, so how can teams use collaboration on social media?

CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
2 min read
Jan
11
Let's make 2023 the year of paid marketing

Let's make 2023 the year of paid marketing

Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
4 min read
Feb
25
Footballer Josh Sargent playing football for the USA

Crossing the pond: The commercial and digital impact of bringing US players to the UK

Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.
6 min read
Nov
07
Marketing the world's first football club

Marketing the world's first football club

Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
7 min read
Jun
17
How did Premier League teams use Twitter in the second half of the 2020/21 season?

How did Premier League teams use Twitter in the second half of the 2020/21 season?

We've tracked how all English clubs used Twitter in the second half of the season.
7 min read
May
15
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return

Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return

The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past
4 min read
Apr
23
Should football clubs employ fans to look after their marketing?

Should football clubs employ fans to look after their marketing?

Working in sport and digital means a Sunday scroll through Twitter isn’t just memes, GIFs and Covid-19 updates. Indeed,
3 min read
Dec
18
How to create Twitter Ads cards for free

How to create Twitter Ads cards for free

There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick
4 min read
Dec
05
"Think like a fan": Scott Palfrey's three tips for fan engagement

"Think like a fan": Scott Palfrey's three tips for fan engagement

At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see
3 min read
Jul
17
Twitter follower purge hits Premier League clubs

Twitter follower purge hits Premier League clubs

Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs
3 min read