The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused
Should football clubs employ fans to look after their marketing?
Working in sport and digital means a Sunday scroll through Twitter isn’t just memes, GIFs and Covid-19 updates. Indeed, the story of Manchester United’s search for a Head of Social Media was a hot topic recently with The
How to create Twitter Ads cards for free
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows “Twitter for Advertisers” appears regularly as the
"Think like a fan": Scott Palfrey's three tips for fan engagement
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you
Twitter follower purge hits Premier League clubs
Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs have lost over 1 million followers between them. In a blog post, Twitter said the decision had been made “
Do Premier League clubs have an engagement problem?
It’s pretty safe to say that Premier League clubs are fairly well established on social media. All 20 clubs have accounts on Facebook, Instagram, and Twitter, and all often post several times a day to an audience that