Threads
What to expect when you're expecting (a new social media network)
Instagram's new social media channel Threads launches this week. But what is it? And should your team be thinking of joining?
CoTweets are coming, so how can teams use collaboration on social media?
CoTweets are coming to Twitter. Along with Instagram's Collab posts, they're a great way of potentially doubling your reach.
Let's make 2023 the year of paid marketing
Is your club looking at paid marketing? Chris Samson - Digital Marketing Manager at Southampton FC - has some tips to help you get started.
USA
Crossing the pond: The commercial and digital impact of bringing US players to the UK
Overseas signings can have a significant impact on a team's marketing channels and supporter networks. Here, we explore the impact recent American signings have had on English clubs' support.
Sheffield FC
Marketing the world's first football club
Despite being founded in 1857, there's absolutely nothing old-fashioned about Sheffield FC's approach to marketing and branding.
How did Premier League teams use Twitter in the second half of the 2020/21 season?
We've tracked how all English clubs used Twitter in the second half of the season.
1. FC Koln
Bundesliga picks up more than 26,000 Twitter followers in a week ahead of the league's return
The English language Bundesliga Twitter accounts have seen their follower numbers grow by more than 26,000 in the past week. It comes following news that the league’s fixtures are going to resume this week after being paused due to the outbreak of the coronavirus. Bayern Munich CEO Karl-Heinz
Man Utd
Should football clubs employ fans to look after their marketing?
Working in sport and digital means a Sunday scroll through Twitter isn’t just memes, GIFs and Covid-19 updates. Indeed, the story of Manchester United’s search for a Head of Social Media was a hot topic recently with The Mirror reporting it as the pursuit of a ‘super fan’
social media
How to create Twitter Ads cards for free
There has been a growing trend among sports teams to use Twitter Ads when posting to the channel. A quick look through a list of all 20 Premier League clubs shows 'Twitter for Advertisers' appears regularly as the source of their post. The source information appears at the
Exeter
"Think like a fan": Scott Palfrey's three tips for fan engagement
At Exeter City, we may be in League Two and have limited resources and budget, but we don’t see that as a barrier. As a club we firmly believe that you should aim high and be the best you can be on and off the pitch. Exeter City being
Premier League
Twitter follower purge hits Premier League clubs
Following the news that Twitter is beginning to remove certain accounts from being included in follower counts, Premier League clubs have lost over 1 million followers between them. In a blog post, Twitter said the decision had been made “as part of our ongoing and global effort to build trust
Carabao Cup
First major English cup competition draw to take place on Twitter
The draw for the fifth round of the Carabao Cup will take place on Twitter this week, making it the first major English cup competition to be drawn on the platform. On Thursday fans will be able to visit a dedicated events page on Twitter and join TalkSPORT commentator Sam